April 2, 2020 — Facing a marketplace that has been drastically changed in the span of less than two months by the coronavirus pandemic, U.S. seafood suppliers, distributors, restaurants, and wholesalers are adapting by switching up their sales methods.
A number of larger seafood companies have moved further into retail sales. Others are urging greater industry collaboration and a joint “Buy American” marketing effort. On the more local level, small- to medium-sized seafood suppliers have shifted to a much more significant online presence, offering to ship orders directly to Americans’ homes. Online marketing data group eMarketer projects direct-to-consumer (D2C) ecommerce sales to surge 24.3 percent to USD 17.8 billion (EUR 16.3 billion) in 2020.