Saving Seafood

Alaskan Pollock Production Continues As Usual Despite The Coronavirus Response

March 30, 2020 — While many in the fishing industry are struggling to sell their catch, one of America’s favorite fish, the Alaskan Pollock, continues to be in high demand. Why? Because the species is used to make many frozen items that show up in grocery stores across the country, such as frozen fish sticks and breaded fish fillets.

Frozen seafood products are in high demand as Americans stock up for the various quarantines in place. Sales have gone up as a result. Seafood Source reports, “Frozen seafood spiked 3.5 percent to around USD 1.1 billion for the week ending on 7 March and rose 4.9 percent for the month ending on 7 March.”

Alaskan Pollock is also used in many fast-casual sandwiches such as the McDonald’s Filet-O-Fish. Craig Morris, CEO of Genuine Alaska Pollock Producers, said that grocery stores “are doing very well during the current COVID-19 response here and in Europe.” This means that fishermen have plenty of buyers to sell their fish to.

Read the full story at Forbes

McDonald’s rolls out Canada-wide product featuring MSC-certified haddock

May 14, 2019 — After a successful pilot in Atlantic Canada last summer, McDonald’s Canada is rolling out a new Fish & Chips meal at its restaurants throughout the country.

The fish used in the meals is Marine Stewardship Council-certified haddock, supplied by High Liner Foods in Lunenburg, Nova Scotia, Canada. McDonald’s restaurants expect to use around 260,000 pounds of Atlantic haddock for the Fish & Chips during the limited-time offer, McDonald’s Canada said in a press release.

The haddock is caught off of Nova Scotia and packed in Atlantic Canada.

The new limited-time meal includes two pieces of fish coated with a crunchy batter and served with French fries and tartar dipping sauce.

Read the full story at Seafood Source

Maine is running out of lobster bait. Is salmon the answer?

May 1, 2019 — People love lobster. For some, it’s nostalgic, eliciting memories of bygone days and summers in Maine. For others, it’s a celebratory meal reserved for special occasions. From whole lobster or tail to a lobster roll or bisque—from Panera, McDonald’s, and Red Lobster to the finest white-tablecloth restaurant, lobster is an iconic American food. And waitstaff and apps tell diners that Maine lobster is thriving—it’s a sustainable fishery certified by the Marine Stewardship Council—so they can feel good about what’s on their plates.

The bait used to catch lobster, however, is less on people’s minds. But it’s unavoidable when talking to Maine’s lobstermen these days.

Genevieve McDonald fishes out of Maine’s largest lobster port aboard the F/V Hello Darlings II. Last November, she became Maine’s first female commercial fisherman (“fisherman” and “lobsterman” are the strongly preferred terms for both women and men in the industry, she says) elected to the Maine House of Representatives, representing a district that includes Maine’s two biggest lobster ports. Not surprisingly, McDonald ran on a platform many in the fishing industry support. But above all else, one issue stood out.

“Our biggest issue is the bait crisis,” she said in November, regarding a newly imposed 70 percent catch limit cut for herring, the most popular lobster bait. “I can’t get the herring quota back,” she said, “but I want to try to see about other species.”

Read the full story at National Geographic

Tyson closes $2.16bn deal to buy McDonald’s Filet-o-Fish processor

December 4, 2018 — US chicken processing giant Tyson Foods has closed a deal to buy the Keystone Foods business from Marfrig Global Foods, for $2.16 billion in cash, which takes the company into fish processing in a major way.

The acquisition of Keystone, a major supplier to the growing global foodservice industry, furthers Tyson Foods’ domestic and international sales growth goals, the company said in a statement.

“Our biggest growth opportunities are in value-added foods and international markets. Our acquisition of Keystone helps us achieve both,” Noel White, Tyson’s president and CEO said. “The addition of Keystone’s team, industry expertise and international operations strengthens our capabilities. I’m pleased to welcome our newest team members to the Tyson Foods family.”

Headquartered in West Chester, Pennsylvania, Keystone supplies chicken, beef, fish and pork to quick-service restaurant chains, as well as retail and convenience store channels. Its value-added product portfolio includes chicken nuggets, wings and tenders; beef patties; and breaded fish fillets.

Read the full story at Undercurrent News

MSC: “Life Below Water” lagging behind other Sustainable Development Goals

November 19, 2018 — In an effort to spotlight marine conservation and the millions of livelihoods that depend on seafood around the world, the Marine Stewardship Council and research consultancy firm GlobeScan have teamed up with Nomad Foods Europe to host a text-based discussion surrounding “Life Below Water” – one of the United Nations’ 17 Sustainable Development Goals.

“Life Below Water” refers to Sustainable Development Goal No. 14 (SDG14), which focuses on ending overfishing, restoring fish stocks, protecting ecosystems, and eliminating illegal, unreported, and unregulated (IUU) fishing.

As with each of the other Sustainable Development Goals, SDG14 is ultimately aimed at ending poverty, protecting the planet, and ensuring prosperity for all. However, unlike its counterparts, prioritization of “Life Under Water” and SDG14 is universally lacking, recent findings from multiple surveys suggest.

For instance, just 5.4 percent of the 3,500 respondents participating in AidData’s 2017 Listening to Leaders Survey said SDG14 was among their top six priorities. Findings from GlobeScan’s separate survey of 500-plus sustainability experts across governments, NGOs, the commercial sector, and academia tell a similar story: When asked to rank the Sustainable Development Goals in order of importance, respondents placed SDG14 last on the list.

“Life Below Water” shouldn’t keep flying under the radar, according to the MSC, GlobeScan, and Nomad Foods, which is why the  collective will focus on SDG14 during its upcoming SDG Leadership Forum taking place on Wednesday, 28 November.

Read the full story at Seafood Source

McDonald’s Came Out With A Card Game Based On The Filet-O-Fish

June 13, 2018 — Love it or hate it, the Filet-O-Fish is one of McDonald’s most recognizable items. Kanye West raps about it, President Trump eats two of them at a time, and now, there’s a card game devoted to it. McDonald’s released ‘Reel It In’ online this week, and the purpose is way more noble than you might think.

The kids’ game was created to teach kids about sustainable fishing practices, as well as highlight McDonald’s environmental efforts. According to the company, every single Filet-O-Fish sandwich is made with Marine Stewardship Council-certified wild-caught Alaska pollock.

What that means is that during the catch process, the fishery McDonald’s sources from avoids catching fish that aren’t the desired type (this is called bycatch). The fishery also makes use of the entire fish for other purposes so that there is zero waste.

Read the full story at Delish

McDonald’s Uses Its Scale for Good to Advance Fish Sustainability ‘Reel It In!’ Card Game Aims to Educate Children on Sustainable Fishing

June 7, 2018 — The following was released by the Marine Stewardship Council:

McDonald’s is using its size and scale to advance sustainable fish sourcing as the industry standard, helping to protect long-term fish supplies and help improve the health of surrounding marine ecosystems.

Every Filet-O-Fish® sandwich served in the U.S. is made with Alaska pollock from the largest Marine Stewardship Council (MSC) certified fishery in the world. Located in the Northeast Pacific Ocean, the fishery’s sustainability measures include avoiding capture of non-targeted fish – called bycatch – at one of the world’s lowest rates, one percent. Aside from the filets, the fishery also makes use of the entire fish for other purposes (including oil, roe and bones), resulting in zero waste, according to a report issued by Genuine Alaska Pollock Producers.

In 2018, McDonald’s USA marks five years as the first and only global restaurant company to serve MSC certified fish at every U.S. location.

Nearly half of all American consumers surveyed as part of a recent global consumer perceptions study are concerned about overfishing. Nearly 80% of U.S. consumers agree that we need to protect fish for the future so our children and grandchildren can continue to enjoy seafood. The consumer survey was carried out by an independent research and insights company,GlobeScan, on behalf of the MSC organization.

“The Marine Stewardship Council (MSC) is proud to be a part of McDonald’s sustainability journey, and its dedication to supporting fishermen and companies doing the right thing,” said Brian Perkins, Regional Director Americas, Marine Stewardship Council. “Supporting communities that depend on fish, promoting sustainable practices, and ensuring traceability along the supply chain through the MSC program help to ensure that our children and grandchildren will be able to enjoy seafood for generations to come.”

To underscore McDonald’s commitment to healthy oceans and fish for future generations, and make the topic accessible for children, McDonald’s, in partnership with the MSC, created “Reel It In!” – the only card game in the sea that teaches the importance of sustainable fishing. The game is available for download online.

In 2011 and 2013, McDonald’s Europe and McDonald’s USA, respectively, elected to certify their more than 20,000 combined restaurants to the MSC Chain of Custody traceability standard. Today all of the Filet-O-Fish® portions served in Europe, U.S., Canada and Brazil bear the MSC certified label. McDonald’s is committed to sourcing 100% of wild-caught fish globally from verified sustainable sources by 2020.

About the MSC

The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. Our ecolabel and certification programrecognises and rewards sustainable fishing practices and is helping create a more sustainable seafood market.

The MSC ecolabel on a seafood product means that:
-It comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing.
-It’s fully traceable to a sustainable source.

More than 300 fisheries in over 34 countries are certified to the MSC’s Standard. These fisheries have a combined annual seafood production of almost nine million metric tons, representing 12% of global marine catch. More than 25,000 seafood products worldwide carry the MSC label. For more information visit www.msc.org

Plastic straws clog the ocean and hurt fish. Now there’s a growing movement to ban them.

May 29, 2018 — The humble plastic drinking straw has become the villain of the moment for environmental crusaders, with New York City joining a small but growing list of communities considering a straw ban to lighten the load on landfills and protect marine life.

The campaign is not advancing uniformly, though. It remains mostly the province of coastal communities, while the plastics industry questions the value of such bans and shareholders for one major straw distributor, McDonald’s, voted against a push by activists for the chain to re-evaluate its use of plastic straws.

The more than decade-old crusade to outlaw single-use plastic shopping bags also suggests that these restrictions can face a backlash. California remains the only state to ban plastic bags, while 10 other states have passed laws limiting, or forbidding, cities and counties from enacting their own plastic bag restrictions.

Activists believe the anti-straw push can advance more rapidly because, while some people view plastic bags as something of a necessity, straws are generally viewed as a small indulgence that consumers can do without.

”Straws are something anyone can give up easily without having it affect their lifestyle,” said Diana Lofflin, founder of StrawFree.org, a San Diego-based nonprofit. “It’s a small step anyone can take to make a global impact.”

Read the full story at NBC News

 

BREN SMITH, SEAN BARRETT, AND PAUL GREENBERG: What Trump’s Budget Means for the Filet-O-Fish

April 25, 2017 — Consider the pollock.

It is the most voluminously caught fish in the United States, accounting for a quarter of everything Americans catch. As such it is the major bulwark against the United States’ multibillion-dollar seafood trade deficit — the second-largest deficit in our trade portfolio, after crude oil. And it is, today, the main component in the McDonald’s Filet-O-Fish, or the “fish delight,” as Donald Trump likes to call it.

Now consider the president’s budget for the people who make his preferred sandwich possible.

If Congress seriously entertains the White House’s suggestions, the National Oceanic and Atmospheric Administration — a popular target for conservatives, who see it primarily as a source of pesky climate-change research — and the National Marine Fisheries Service it oversees will lose 17 percent of its funding. This despite Secretary of Commerce Wilbur Ross’s desire to “try to figure how we can become much more self-sufficient in fishing and perhaps even a net exporter.”

As the three of us consider this statement, a common wry fisherman’s response comes to our lips: Yeah, good luck with that, buddy.

Because of repeated sacrifices made by American fishermen working with NOAA over the past 40 years, the United States now has the most robust and well-managed wild fisheries in the world. Federal observers oversee 80 percent of the large trawlers fishing for pollock, ensuring that this largest of fisheries maintains an impeccable set of management tools.

But in spite of all of our success, only around 9 percent of the seafood available in American markets comes from American fishermen. In fact, the last traditional fishing communities in the United States are fighting for their very existence. Fair-trade local fishermen remain unable to compete in our domestic marketplace, which is overwhelmed and flooded with cheap, untraceable imported seafood.

Read the full opinion piece at the New York Times

Reduced catch brings record prices for crab

March 10, 2017 — Alaska crabbers are hauling back pots from the Panhandle to the Bering Sea, and reduced catches are resulting in record prices for their efforts.

The year’s first red king crab fishery at Norton Sound has yielded 17,000 pounds so far of its nearly 40,000 pound winter quota for more than 50 local fishermen. The crab, which are taken through the ice near Nome, are paying out at a record $7.75 a pound. A summer opener will produce a combined catch of nearly half a million pounds for the region.

Red king crab from Bristol Bay also yielded the highest price ever for fishermen, averaging $10.89 per pound. That catch quota of eight million pounds was down 15 percent from the previous season.

The Bering Sea snow crab fleet has taken 80 percent of its 19 million pound quota, down by nearly half from last year. That’s pushed market prices through the roof, topping $8.30 a pound at wholesale in both the US and Japan, compared to over $5.50 per pound a year ago.

Alaska produces only about 10 percent of the world’s snow crab, with most of the pack by far coming from Eastern Canada, followed by Russia.  On the snow crab menu front – McDonald’s has begun testing a new snow crab sandwich in several San Francisco Bay locations. If it’s a hit, the sandwich could advance to nearly 250 outlets this year.

Read the full story at The Cordova Times