August 19, 2020 — Last year, Maine’s lobster fishery brought in almost $500 million to the state, and even more when you count the economic benefits to dealers, processors and restaurants. Now, with the pandemic hindering the market for lobsters locally and around the world, this signature industry has been impacted severely. We will talk about how the industry is facing challenges, and what efforts are underway to find new ways to market lobsters and connect with consumers.
Maine Lobster Marketing Collaborative releases “Maine Lobster Buyer’s Guide”
June 24, 2020 — The Maine Lobster Marketing Collaborative (MLMC), an industry group aimed at promoting the state’s lobster industry, has released a Maine Lobster Buyer’s Guide, intended for key buyers in the foodservice and retail industries.
The new report, according to MLMC Executive Director Marianne LaCroix, was initially going to be handed out during Seafood Expo North America before COVID-19 forced the event’s cancellation.
Maine Lobster Marketing Collaborative announces its 2020 strategy
February 28, 2020 — The Maine Lobster Marketing Collaborative (MLMC) has released its 2020 strategic plan, which is focused on “promotion, protection, and partnership.”
The MLMC is funded via fees paid by the state’s lobster industry, based on a bill approved by the state’s legislature. The organization’s mission is to promote the U.S. state of Maine’s lobster brand in the media and restaurant business.
Maine Lobster Marketing Collaborative creates promotional “Content Hub”
May 30, 2019 — The Maine Lobster Marketing Collaborative has announced the creation of a new tool for retailers, distributors, and more to promote lobster, the state’s most valuable seafood product.
The Content Hub, located on the MLMC website, contains logos, infographics, fact-sheets, videos giving details about the industry, high-quality photos, and more. The hub, according to MLMC Executive Director Marianne LaCroix, is intended to aid anyone buying or selling the product and journalists looking for information.
“The Maine Lobster Marketing Collaborative (MLMC) developed its new Content Hub to support the promotional efforts of Maine lobster distributors, foodservice operators, retailers, restauranteurs and anyone selling or promoting Maine lobster worldwide,” she said. “The digital library of assets aims to ensure those buying and selling Maine lobster have a cohesive, easy-to-navigate resource packed with the tools and information needed to both promote and make informed decisions about lobster products.”