March 3, 2021 — Gorton’s Seafood is stepping up production and is embarking on a new marketing campaign to cement the significant sales growth it garnered through the COVID-19 pandemic.
Over the past year, Gorton’s retail sales surged 34 percent, with its breaded and battered wild Alaska pollock entrees snaring the highest sales increases, Kurt Hogan, the president and CEO of the Gloucester, Massachusetts, U.S.A.-based processor, told SeafoodSource.