Saving Seafood

Tinned fish riding high protein wave to sales growth

September 10, 2026 — Thanks to the surge in Americans eating high protein diets and GLP-1-friendly foods, sales of tinned fish are soaring, according to new data.

The share of Instacart searches containing the word “protein” rose 12.7 percent in the first half of this year versus the first half of 2025, while searches for “fiber” jumped 26.4 percent. “Protein-maxxing” and “fiber-maxxing” – new terms coined by social media – are not happening in a vacuum, either, with GLP-1s contributing to the trend.

Read the full article at SeafoodSource

Seafood companies, representative orgs planning to use new Dietary Guidelines for Americans to market more effectively

April 1, 2026 —  The updated Dietary Guidelines for Americans (DGA) have seafood companies and representative groups working to capitalize on new marketing and sales opportunities for the category.

The new guidelines feature an inverted food pyramid prominently showcasing seafood and a recommendation that Americans eat at least three servings of seafood weekly, compared to the previous recommendation of two servings.

Read the full article at SeafoodSource

How seafood companies are capitalizing on the high-protein snack craze

January 2, 2025 — U.S. consumer interest in nutrition and dietary trends have spiked, and one macronutrient has taken center stage: protein.

There is perhaps no place that reflects this trend more than American snack aisles. Food products traditionally low in protein like cereal, oatmeal, pancakes, cookies, and snack mix now boast of containing protein levels of 20 grams or more on the front of their packaging. Over the past decade, research shows that the number of high-protein products has increased fourfold, expanding from predominantly animal-based sources to plant-based sources of protein.

Read the full article at SeafoodSource