September 10, 2024 — The Global Shrimp Council (GSC) has announced a marketing campaign aimed at getting more people to eat more shrimp, starting with the U.S. market.
The GSC was founded in 2023 to create a unified industry effort to significantly change market dynamics for shrimp, he said. It hired Miguel Barcenas, the creator of the highly successful “Avocados from Mexico” promotional campaign, to lead an effort to create a global shrimp marketing campaign.