March 18, 2020 — Genetically tweaked salmon that grow three times faster than normal fish. Fillets grown in labs from fish cells. Now plant-based seafoods such as “vegan shrimp,” or “Toona,” are gaining footholds in the marketplace – and confusing customers.
A new study by FoodMinds for the National Fisheries Institute showed that about 40 percent of consumers believed plant-based imitations contain actual seafood. Up to 60 percent thought the products had similar nutritional content as real fish. Still, fake-seafood producers are pushing back against more accurate labeling, claiming without any evidence that customers know what they are getting.
“We have to ensure that the labels are educating people about something as simple as what’s in the package. A lot of these plant-based alternative makers have even suggested that they have the ‘first amendment right’ to call their products whatever they want. And that’s simply not the case,” said Gavin Gibbons, NFI vice president for communications.