July 23, 2018 — Eric Lorden, the owner of Passports and Machaca restaurants, has been cooking and running restaurants in Gloucester for a quarter century and there’s always been one thing he never quite understood about some of his local culinary peers.
“For 25 years, I’ve been cooking here and I’ve never understood why anyone would cook and serve frozen seafood,” Lorden said Thursday amid a state visit from Mayor Sefatia Romeo Theken to welcome Machaca to the Gloucester Fresh restaurant program. “Both of our restaurants try very hard to use only non-chemical products.”
Machaca, newly opened at 14 Rogers St., joined Captain Carlo’s on Harbor Loop and the Beauport Hotel Gloucester on Commercial Street as the newest members of the marketing program designed to raise the profile and availability of locally landed seafood among restaurants and consumers.
As part of the program, the restaurants agree to carry one locally landed seafood item on their regular menu and many choose to carry even more. In return, they receive a distinctive blue Gloucester Fresh placard to display at their establishments to inform their customers of their investment in the local fishing community.
The Gloucester Fresh restaurant program now boasts more than a dozen local restaurants — not counting the 110 Ninety-Nine restaurants that feature Gloucester-landed haddock on its menus — and has begun to imbue its members with a deeper sense of community.