August 26, 2020 — A flash-fried snack made from Bristol Bay sockeye salmon skins has been spawned by a Los Angeles-based company called Goodfish, which aims to “propel sustainable seafood into our mass-market consumer culture.”
It is the second venture for partners Justin Guilbert and Douglas Riboud, a well-financed duo who are committed to trailblazing brands that have “higher standards of sourcing, manufacturing, and social ethos.”
A decade ago they co-founded Harmless Harvest, the world’s first sustainably harvested, organic coconut water. That product, now found in 70,000 U.S. outlets, helped economize non-timber forest products made from renewable resources.