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New executive director at California Wetfish Producers Association

Ma 27, 2022 — Economist and Pacific fisheries expert Mark Fina has been named executive director at the California Wetfish Producers Association, succeeding Diane Pleschner-Steele the group’s longtime leader.

Fina brings long experience in North Pacific fisheries. He started his analytical career working for the Anchorage, Alaska-based consulting firm Northern Economics.

After a year, he chose to focus his work on fisheries, taking a position as senior economist for the North Pacific Fishery Management Council where he led the analysis of several major fisheries management actions regulating the groundfish and crab fisheries off the state of Alaska. In this role, he also participated in a broad range of community, industry, and stakeholder forums across the state.

Read the full story at National Fisherman

 

California Wetfish Producers Association Welcomes a New Executive Director

May 25, 2022 — The following was released by the California Wetfish Producers Association:

The California Wetfish Producers Association (CWPA) welcomed Mark Fina, Mark Fina Consulting Services, as the Association’s new Executive Director. Mark brings long experience in North Pacific fisheries to his new position. He started his analytical career working for the Anchorage-based consulting firm Northern Economics. After a year, he chose to focus his work on fisheries, taking a position as senior economist for the North Pacific Fishery Management Council. There, he led the analysis of several major fisheries management actions regulating the groundfish and crab fisheries off the state of Alaska. In this role, he also participated in a broad range of community, industry, and stakeholder forums across the state.

After a decade with the North Pacific Council, he joined United States Seafoods where he represented the company in the fishery regulatory process. He also served as President of the Alaska Seafood Cooperative, the entity overseeing the harvest of quota in the offshore Bering Sea and Aleutian Islands multispecies groundfish fisheries. For the past five years, he has worked in seafood certification, and currently serves as the chair of the board of the Responsible Fisheries Management program, a North American seafood certification program benchmarked by the Global Sustainable Seafood Initiative. Mark has a J.D. from the University of Minnesota and a Ph.D. in Agricultural and Applied Economics from Virginia Tech. Mark commented, “I am very happy to be joining the CWPA and look forward to working with members to promote the sustainability of the coastal pelagic/wetfish fisheries in California, through collaborative research and facilitating dialogue both within and outside the industry.” Mark takes the helm of CWPA from outgoing longstanding Executive Director Diane Pleschner-Steele,

“My family has been urging me to slow down,” Pleschner-Steele explained, recounting her 40 years involved in fishery issues, including more than two decades as a journalist focused on west coast fisheries and a 10-year stint as manager of the California Seafood Council, advisory to the California Department of Food and Agriculture. She has spent the past 18 years at the helm of CWPA, a non-profit organization that she created with help from the CWPA Board. She recently retired from 18 years on the Pacific Fishery Management Council’s Coastal Pelagic Species Advisory Subpanel.

Although Pleschner-Steele is stepping down as Executive Director of CWPA, the Board has asked her to stay involved part-time behind the scenes to help manage CWPA’s extensive research program. CWPA partners with both the California Department of Fish and Wildlife and the Southwest Fisheries Science Center, conducting collaborative field surveys targeting sardine, anchovy and market squid. The goal of these projects is to improve the science governing fishery management policies.

California’s fishing industry faces myriad challenges in the coming years, with offshore wind development on the fast track, NOAA’s initiative to foster ocean aquaculture recently identifying Aquaculture Opportunity Areas in Southern California, and the national and California campaigns to conserve 30 percent of all land and coastal waters by the year 2030, all threatening to usurp valuable fishing grounds. “The future of fishing as we know it is threatened,” Pleschner-Steele said, “But the future of California’s historic wetfish industry lies in improving the science underpinning fishery management.” She added, “I’m delighted that Mark has joined this association.
I’m happy to help but I’m confident that this association will be in good hands with Mark Fina manning the helm of CWPA.”

 

Pacific squid: Better ocean conditions, catches and prices bring optimism

August 10, 2021 — The California squid fleet fished in favorable ocean conditions as the season kicked off on April 1.

Last year’s ocean water temperatures left an air of optimism that the effects from El Niño conditions in 2018 and 2019 had swung through normal (ENSO) temperatures, and that this year’s harvest would increase.

“We’re having a better year,” says Diane Pleschner-Steele , executive director of the California Wetfish Producers Association, in Buellton. “We saw the shift last summer, and we’re back into La Niña.”

Landings for 2020 came in at 55.27 million short tons, according to converted data from PacFIN. As of July in 2021, the fleet had landed 48.77 million short tons.

Though the fishery has been conducted at night in years past, Pleschner-Steele noted that boats had been fishing during the days and that some good catches had been coming from the waters near Monterey.

Another optimistic uptick for this year has been that ex-vessel offers are hitting around $1,200 per ton. That’s up from last year’s $1,000 per ton average. In recent years the bulk of West Coast squid has been exported to China. Trade wars between the United States and China entered full swing in 2018, and since then tariffs from both sides have hobbled product movement to the west.

Read the full story at National Fisherman

Pacific Council Unanimously Approves Pacific Sardine Rebuilding Plan

September 18, 2020 — The Pacific Fisheries Management Council yesterday approved a rebuilding plan for the northern stock of Pacific sardines that incorporates the current status quo harvest policy, one of several alternatives before the panel.

The council chose Alternative 1 in large part because it was supported by the Coastal Pelagic Species (CPS) Management Team, an advisory body to the council, along with fishermen, processors, and allied fishing businesses along the West Coast.

Read the full story at Seafood News

Pacific Fishery Management Council Approves Pacific Sardine Rebuilding Plan

September 17, 2020 — BUELLTON, Calif. — The following was written by D.B. Pleschner, executive director of the California Wetfish Producers Association:

Thousands of fishermen, processors and allied fishing businesses along the west coast thank the Pacific Fishery Management Council for taking final action on a rebuilding plan for the “northern” stock of Pacific sardine that achieves the balance between conservation and fishing communities mandated by the Magnuson Stevens Fishery Conservation and Management Act (MSA).

This action was required by the MSA after the “northern” sardine stock was declared “overfished” in 2019, when the biomass estimate fell below 50,000 mt. The Council decision came after many months of hard work by stock assessment scientists, modelers, the Coastal Pelagic Species (CPS) Management Team and the Council’s Science and Statistical Committee (SSC), to build and analyze a Rebuilder model based on the 2020 “northern” sardine stock assessment, which covered a period of low recruitment. The herculean effort attempted to forecast future sardine population growth and rebuilding time scenarios under various harvest alternatives.

“The Council’s unanimous decision to support the Management Team’s recommendations shows that they understand reality, the big picture,” said Diane Pleschner-Steele, Executive Director of the California Wetfish Producers Association, representing California fishermen and processors. “Our sardine harvest policy already has a built-in rebuilding plan. The Council closed the main directed fishery in 2015, and sharply reduced incidental harvest rates last year. Further cuts would drive many fishing businesses out of business, and we appreciate the Council’s acknowledgement of that prospect.”

The environmental group Oceana immediately issued a press release decrying the Council action, accusing fishery managers of irresponsible mismanagement. Oceana and other environmental activists based their arguments on the Rebuilder model that scientists, the Management Team and the Council all acknowledged did not reflect reality because it could not model the environmental cycles driving sardine productivity, nor could it predict the future. Further, it assumed that the total harvest allowance was caught every year.

Oceana’s accusation, “fishery managers have failed to learn from the mistakes of history,” does not pass the straight face test when all the facts are presented. During the great sardine decline in the late 1940s, the historic sardine fishery harvested 50 percent or more of the standing stock. Today’s sardine fishery harvest amounts to only 0.6 percent of the northern sardine population — very close to 0 US harvest, which was modeled as Alternative 2, and showed disastrous economic impacts to fishing communities in California and the West Coast because it curtailed major fisheries. Commercial fisheries that take sardines incidentally include market squid, anchovy and mackerel in California and Pacific whiting, pink shrimp and groundfish along the entire West Coast. In addition, the live bait fishery relies on sardines and serves a billion-dollar recreational fishing enterprise.

The Council decision illuminates a dicey problem: sardine fishery management policy assumes that two sardine stocks exist along the west coast and Mexico, divided by a temperature barrier at about 62 degrees F. But the Council manages only the “northern” stock, and in recent years, stock assessments have subtracted thousands of tons of sardines found in waters warmer than 62 degrees on the assumption that those were “southern” sardines that migrated up from Mexico. Stock assessments also are now based on annual NOAA summer acoustic trawl (AT) surveys that begin in the Pacific Northwest and move south, not reaching California waters until late August, when water temperatures are typically above 62 degrees. Thus, most California sardines are now omitted from “northern” stock assessments on the assumption they are “southern” sardines. Also, NOAA research ships are too large to survey near shore, where most fishing occurs in California. For the past few years, fishermen have testified to a growing abundance of sardines on their fishing grounds yearlong. But complicating matters even further, for management purposes, all sardines landed are subtracted from the “northern” sardine harvest allowance, regardless of sea temperature. This catch-22 sets the backstory for the Council’s final decision.

Due to Covid-19 restrictions the Council meeting was conducted via webinar, and parade of fishermen, seafood processors and community representatives testified to the hardship they are already experiencing under current restrictions. They all voiced unanimous support for Alternative 1, “status quo” fishing regulations. The Management Team also recommended Alternative 1 as the most balanced and flexible choice. Environmental groups testified as well, and all supported Alternative 3, a static five percent harvest rate hard-wired for close to 20 years, based on Rebuilder model analysis, that would have cut current harvest levels nearly in half, precipitating harsh economic impacts.

In their deliberations, Council members highlighted the flexibility of the “status quo” sardine Harvest Control Rule (HCR) that sets harvest limits based on current environmental conditions. They concurred with scientists and the Management Team that the Rebuilder model does not reflect reality; it can’t model the natural high and low productivity cycles of sardines. Council members recognized that the HCR’s precautionary harvest limits are designed to provide forage for predators. Respecting both the need for conservation and the needs of fishing communities, Washington Councilmember Phil Anderson commented that he would rather provide a little more harvest now to keep fishing communities viable. Otherwise they might not survive into the future. Council chair Marc Gorelnik summarized discussion with his comment, “Mother Nature bats last.”

Scientists and Council members alike recognize that environmental conditions are key to stock rebuilding, as they have been for eons even without fishing. The Management Team pointed out that actual fishery catches in the past five years, since the main directed fishery was closed, have averaged only about 2,300 metric tons, far short of the allowed annual catch target, and most of the catch is “southern” stock sardines. The Council also recognized that the current HCR equates to a built-in rebuilding plan because it has flexibility to reduce catches in relation to the biomass, and also includes automatic actions to further restrict fishing in low abundance years. The Council has already reduced the fishery as far as feasibly possible. Now Mother Nature needs to do the rest.

All things considered, the Council made the proper rebuilding plan decision, following the MSA mandates to specify a time period for rebuilding that is as short as possible, taking into account the biology of the stock and needs of fishing communities. The MSA does allow directed fishing to continue when rebuilding an overfished stock, and does not require instant recovery or the most drastic action be taken. Optimum Yield is a long-term goal. The MSA also allows flexibility in developing a rebuilding plan. The plan will be updated when new information is available – nothing is cast in stone.

In light of evidence of recruitment and the abundance of sardines that California fishermen have been reporting inshore of AT surveys, fishery representatives are asking for a review of the rebuilding plan in 2021 as soon as possible after the next coastwide sardine survey, which was cancelled in 2020 due to Covid-19 restrictions, and will for the first time in 2021 include a survey of nearshore waters, in a collaborative effort using fishing industry vessels. The fishing industry is dedicated to help improve the science underpinning stock assessments. “If stock assessments were accurate,” said Corbin Hanson, a highline fisherman who has fished sardines as well as other CPS for more than a decade, “sardines would not be declared ‘overfished.’”

Pacific Squid: Trade hurdles to China remain, but prices are steady

August 21, 2020 — The California squid fleet faced stiff tariffs, covid-crimped markets and a slow start to the season. Oceanic conditions, on the plus side, appear to have improved for the 2020 season.

“It’s been going OK,” says Diane Pleschner-Steele , executive director of the California Wetfish Producers Association, in Buellton. “I don’t think they’re setting the world on fire, but they’re catching.”

According to PacFIN, the 2020 harvest of squid for California, Oregon and Washington stood at around 42,000 short tons as of early July. Based on data from previous years, Pleschner-Steele adds that this year’s preliminary catch of 10,107 short tons for California (according to California Department of Fish and Wildlife as of June 26) and other oceanographic data suggests that the fishing grounds indeed felt the effects of El Niño conditions in 2018 and 2019. 

Read the full story at National Fisherman

Monterey Bay: Squid are back in abundance

May 4, 2020 — Squid boats dotting the Central California coastline have been joined by salmon fishermen and women as both seasons are now underway. While the salmon fishery is just getting started up, the squid fishery is already showing signs of a promising season.

“I can tell you that the squid seems to be going really well,” said Moss Landing Harbormaster Tommy Razzeca, “we have a bunch of vessels working out of the harbor.”

The squid fishery is among the most lucrative and productive in the state, frequently valued in the double-digit millions. According to the California Department of Fish and Wildlife, landings from California market squid (Doryteuthis opalescens) were over 34,000 short tons in the 2018-2019 season, generating more than $33 million in revenue.

But according to Diane Pleschner-Steele, the executive director of the California Wetfish Producers Association, these charming and elusive animals can be difficult to pin down. The statement has proven true in the last couple of years.

Read the full story at the Santa Cruz Sentinel

Officials: No Sardine Fishing Off California This Year Due to Steep Population Decline

April 17, 2019 — West coast regulators have voted unanimously to ban commercial sardine fishing for the fifth straight year after a recent evaluation of the northern Pacific stock revealed a steep decline.

The ban on commercial sardine catch spans the entire length of the U.S. West Coast. The 2019 season would have opened July 1.

A new assessment of northern Pacific sardine stocks by the National Oceanic and Atmospheric Administration (NOAA) estimates populations of the small silvery fish have declined more than 98 percent since 2006.

Not all fishermen agree with the decision to keep the sardine fishery shuttered.

Diane Pleschner-Steele, executive director of the California Wetfish Producers Association, said NOAA’s sardine survey under-counts the fish, and that the fishermen she hears from are noticing a comeback.

“They are so frustrated because they drive by school after school after school and they can’t fish,” Pleschner-Steele said. “This is their livelihood and they have families and they are losing their jobs.

Read the full story at KQED

CALIFORNIA: Restrictions on overfished sardines in Monterey Bay create financial hardships for fishermen

March 28, 2019 — Sardine fishermen in Monterey Bay are facing a fifth straight year of restrictions on the amount they will be permitted to catch, creating financial hardships for the commercial industry.

A new draft assessment from the National Marine Fisheries Service indicates a sardine population of 27,547 metric tons. According to the Fisheries Service, any tonnage below 50,000 metric tons is considered “overfished.” That’s a 98.5 percent collapse since 2006.

The restriction, which would essentially cancel the 2019-2020 commercial sardine season, must be applied when populations drop under 150,000 metric tons, said Geoff Shester, senior scientist with the Monterey office of Oceana, a marine environmental watchdog group.

“The crash of Pacific sardines has been difficult to watch,” Shester said. “We’ve witnessed dramatic starvation effects to ocean animals.”

The collapse is a result of overfishing, Shester said. Sardine populations go through natural cyclical fluctuations, but to see numbers this low is caused from over-fishing.

Diane Pleschner-Steele, executive director of the California Wetfish Producers Association, was not available to comment Wednesday, but she told the Monterey Herald following the 2018 assessment that “fishermen are seeing more sardines, not less, especially in nearshore waters.”

Read the full story at the Santa Cruz Sentinel

CALIFORNIA: The Battle over Anchovy

January 29, 2019 — A little over a year after a federal judge overturned a catch limit for the central population of north anchovy, nothing has changed.

Now a judge has issued an order that a new federal rule must be made within 90 days, before April 18.

This is the latest development in a battle that began in 2016 when the National Marine Fisheries Service defined the catch level using a study that only included data collected through 1990 instead of a study that included more data extending through 2011.

Read the full story at The Mercury News

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