March 13, 2024 — Once again, U.S. lawmakers are pushing legislation that would require online retailers to clearly display country-of-origin labeling (COOL) for their products.
U.S. law requires traditional brick-and-mortar retailers to provide information on where products, including seafood, originate. However, those requirements don’t apply to e-commerce websites, enabling online retailers to avoid disclosing that type of information. Some lawmakers looking to close this legal loophole – U.S. Senator Tammy Baldwin (D-Wisconsin) and U.S. Senator J.D. Vance (R-Ohio) – introduced the COOL Online Act in 2023 to do just that.