January 23, 2019 — While almost half of all Americans eat little to no seafood, many Americans love the stuff – and are willing to spend more time shopping for it and more money to buy it so they can eat it regularly.
The Food Marketing Institute’s first-ever Power of Seafood survey of more than 2,000 U.S. shoppers found numerous reasons as to why more Americans aren’t buying seafood, and discovered hurdles preventing even the most ardent fans of seafood from buying more.
FMI Vice President of Fresh Foods Rick Stein presented the initial results of the survey at the 2019 Global Seafood Market Conference in Coronado, California, U.S.A. on 17 January. FMI surveyed 2,096 grocery shoppers representative of the general U.S. population in regard to geography, age, and gender. FMI also incorporated data from sources including IRI, Nielson, Technomics, and Datassentials into its results. The full results of the survey will be released at the 2019 Seafood Expo North America in Boston, Massachusetts, in March.