August 24, 2026 — After the filing of another seafood greenwashing lawsuit recently, suppliers, retailers, and restaurants are yet again evaluating the best ways to market their products.
In late July, a class-action lawsuit was filed targeting retail giant Amazon, alleging that several seafood brands selling on the platform and associated retailers misleadingly use sustainability claims on several products bearing Marine Stewardship Council (MSC) certification.
August 3, 2026 — A new class-action lawsuit is targeting Amazon, alleging that several seafood brands selling on the platform and associated retailers misleadingly use sustainability claims on several products bearing Marine Stewardship Council (MSC) certification.
According to the complaint, which was filed 31 July in the U.S. District Court for the Western District of Washington, allegedly misleading claims on such brands as 365 by Whole Foods Market, Bumble Bee, Starkist, Chicken of the Sea, Fishwife, and others include “dolphin safe,” “sustainable,” “responsibly sourced,” and “traceable.”