November 20, 2018 — Quality is king these days in Bristol Bay, Alaska. Well, so is quantity, especially after the bay tallied its biggest run in 125 years this season. But back to the quality thing. The Bristol Bay Regional Seafood Development Association has spearheaded a push for colder, less traumatized fish, working with fishermen, processors and buyers to get more and better fillets to consumers around the world. And it all starts with keeping fish cold from the moment they come out of the water.

“Chilling fish is about storing value, because you increase shelf life, and there’s a definite mathematical relationship between the value of the fish and how much shelf life it has once it’s processed. That all starts on the grounds with the chilling, and it goes right down the chain of custody into retail,” said Mike Ficcero, BBRSDA’s board president.

To that end, BBRSDA was at Pacific Marine Expo in Seattle this week, promoting new ice totes they hope will allow them to get more and better ice to Bristol Bay’s fleet, especially in remote districts on the east side of the bay like Egegik.

“We knew we needed to get more ice around the bay. It’s so important, a lot of boats take it, and chilling is critical the quality of the fish. Ice obviously melts on the tenders, and these insulated bags will allow us to have more efficient ice delivery,” said Andy Wink, the new executive director at BBRSDA.

Cameo Padilla, BBRSDA’s program manager, worked with Seattle Tarp and others to make the first bags, which will be rolled out in 2019.

Read the full story at National Fisherman