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ALASKA: Mediocre Bristol Bay catch offset by soaring sockeye prices

August 31, 2026 — This summer’s Bristol Bay sockeye season concluded with a total catch of 29.3 million to 29.4 million fish as reported at press time, short of the government’s allowable harvest of 32.26 million. The total run reached 44.7 million fish, exceeding the forecast of 44.05 million; although this was 7 million fish above the seasonal average dating back to1963, it was well below the averages for the last decade and especially the record-run filled last five years.

Within these overall numbers, great variation in forecast and harvest results were evident among the reporting districts.

The two “Ns”, Nushagak and Naknek, were well down from the heady highs of recent years. Nushagak’s late opening (June 27) was set to allow a better upriver escapement of Nushagak king salmon, as the Nushagak kings were listed as a “stock of concern” in 2022 owing to declines. But as luck would have it, the sockeye run started early this year; Nushagak’s peak (mid-point) was July 1, meaning many fish came through before the fishery started. And this late opening no doubt played a role in the total catch (a bit over 9 million fish) falling well below the harvest forecast of 14 million. Naknek, meanwhile, saw its smallest run since 1998. However, other districts fared much better.

And at least some fishermen felt the lower catch this year was anticipated, and then higher prices saved the day.

“I was happy with this season’s catch, given the low return,” noted Peter Oswald, skipper of the Williwa, fishing Nushagak and then the Naknek-Kvichak. “A lot of guys were disappointed with their catches, but the lower catch allowed us to focus on catching the highest-quality fish, and the crew did well.

“Prices started out really strong and then got even stronger with the midseason price adjustment,” Oswald added.

Read the full article at the National Fisherman

Bristol Bay sockeye campaign moves into Hy-Vee, QFC, and Pavilions

February 22, 2019 — The Bristol Bay Regional Development Association (BBRSDA) is expanding a marketing campaign it believes will make Bristol Bay sockeye salmon a nationally recognized brand.

In 2016, the association launched a pilot marketing program in nine grocery stores in Boulder, Colorado, U.S.A.. The association put its new eye-catching, salmon-hued logo on aprons, printed fish wrap, and stickers, and handed out recipe cards and branded mugs while their representatives touted wild-caught sockeye from the pristine water of Bristol Bay, Alaska. Point-of-sale promotions were bolstered by a social media push, which included vivid photographs of Bristol Bay and interviews with the men and women who fish there.

Fast forward two years, and that same program that started in a handful of stores in Boulder has expanded to more than 1,000 across the country, forming partnerships with major chains like Hy-Vee, QFC, and Pavilions.

Read the full story at Seafood Source

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