May 8, 2018 — Haddock, pollock and redfish — “The Big Three” — are getting a big new marketing edge from a little blue label.

“There’s a lot of them out there,” says Jimmy Odlin from the headquarters of his Portland, Maine-based AtlanticTrawlers Fishing. “We just needed to sell more of it. We knew we needed to expand our market and after researching, we decided that MSC (Marine Stewardship Council) certification was the best fit.”

The other half of Odlin’s “we” is Gloucester’s Nick Giacalone, who, along with brothers Chris and Vito Jr. have since 2008 shared the helm of Fishermen’s Wharf Gloucester on Rogers Street. And what the two men were after, the MSC certification label — the international gold standard for dealing in sustainably caught and processed seafood — does not come easily.

But after one solid year, “a lot of money and meetings,” a third-party assessment, internal research and finally, 350-odd pages of copious scientific and peer reporting, the pair announced this week that the much coveted little blue MSC “ecolabel” will now go on all haddock, pollock and redfish trawled from the Gulf of Maine and Georges Bank by Atlantic Trawlers Fishing and landed at Fishermen’s Wharf.

Read the full story at the Gloucester Times