While many Alaska fishermen and groups sell boxes of seafood directly to customers and can claim several hundred monthly customers, Wild Alaskan has notched more than 140,000 seafood regulars since 2018 and since COVID hit, the company is adding 100 to 200 customers every day. The average order for their subscription service is $160 per month.

Founder Arron Kallenberg calls it a “three generation overnight success,” referring back to 1926 when his grandfather moved from New Jersey to fish at Bristol Bay.

“My dad grew up fishing with my grandfather, I grew up fishing with my father, but that being said, I was the nerdy kid that took his laptop out to sea in Bristol Bay,” Kallenberg said, adding that his grandfather, Robert, served on the Alaska territorial Board of Fisheries, as an adviser to the International North Pacific Fisheries Commission and wrote his Master’s thesis at Cornell University on conserving Bristol Bay’s red salmon fishery.