January 30, 2026 — E-commerce giant Amazon announced on 27 January that it is closing all of its Amazon Fresh and Amazon Go retail locations in the U.S. to focus more on expanding its online grocery delivery service and investing in Whole Foods Market stores.
“While we’ve seen encouraging signals in our Amazon-branded physical grocery stores, we haven’t yet created a truly distinctive customer experience with the right economic model needed for large-scale expansion. After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores,” the company said.