December 12, 2019 — The journey of the Fair Trade USA-certified shrimp harvested from Altata Bay in Mexico to Portland, Oregon, U.S.A. is tracked and documented using one of the most cutting-edge traceability technologies: blockchain.
Part of a pilot project between Fair Trade USA and blockchain solution provider Wholechain, the Del Pacifico-distributed shrimp in the frozen section of New Seasons Market demonstrate the promise of blockchain to ensure full transparency for a seafood sector rife with obscure supply chains and, sometimes, fraud.