June 26, 2020 — Consumers around the world will soon be able to know intricate life details of the salmon they eat with a new blockchain initiative from top exporter Norway.
The Norwegian Seafood Association has partnered with International Business Machines Corp. and technology provider Atea ASA to gather data on how salmon is bred, stored and shipped, information that consumers will eventually access by scanning a QR code. That will help Norway’s suppliers differentiate their premium products from other exporters, curb origin fraud and cut waste.
“Blockchain lets us share the fish’s journey from the ocean to the dinner table,” said Alf-Goran Knutsen, chief executive officer of Kvaroy Arctic, a supplier that’s part of the initiative. “This is now more timely than ever.”