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Consumer knowledge gaps impeding seafood sales, AECOC study finds

May 10, 2023 — A study of seafood consumers by La Asociación de Fabricantes y Distribuidores (AECOC) – a Spanish association with thousands of member companies across multiple sectors, including seafood – has revealed the ongoing challenges the sector faces in the face of inflation. The study also offers suggestions on how seafood can be better marketed to consumers.

Part of the study’s findings were presented at Seafood Expo Global, which took place from 25 to 27 April in Barcelona Spain. The session, “Seafood Consumer & Retail Trends,” gave a snapshot of some of the information in the report, which gathered data from over 1,000 member-companies in different countries. SeafoodSource will be the exclusive source for the full AECOC report, which will be available later in 2023.

Read the full article at SeafoodSource

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