April 12, 2016 — The Gulf of Maine brand can also be used to introduce consumers to underused species, such as dogfish, that are numerous in the region, and will likely become more so as sea temperatures continue to rise.
There are traceability programs for lobster, too, such as Trace My Lobster, a Whole Foods initiative launched in Maine that uses coded tags to allow consumers to find out when and where a lobster was caught, and even who caught it.
It’s important for the industry to be able to tell the story behind the lobster – that’s part of the reason people seek out the Maine product. It is also crucial that what is being sold as fresh, Maine lobster lives up to its billing.
But not everyone is playing by the rules.
See the full editorial at the Portland Press Herald
Learn more about sustainability and traceability efforts in the US seafood industry here.