August 12, 2020 — The following was released by Vital Pet Life:
As part of their continuing mission to put sustainability first, Vital Pet Life, an American pet wellness company, is proud to announce their Wild Alaskan Salmon Oil is certified 100% sustainable by the Marine Stewardship Council (MSC), ensuring that:
Their salmon is caught in a sustainable way, guaranteeing healthy oceans and safeguarding seafood supplies for the future.
The facility that bottles their salmon oil is also MSC certified, for a full circle of sustainability.
Their salmon is carefully handled and separated from non-certified fish with clear labeling in order for it to be traced to a certified sustainable fishery.
Their salmon is regularly DNA tested to ensure that MSC labeled products are correctly labeled, ensuring the trustworthiness of the blue MSC label.
“Since Vital Pet Life was founded, our core values have always embraced the importance of sustainability and transparency. We are thrilled to announce that our Wild Alaskan Salmon Oil comes from a MSC certified sustainable fishery ensuring it is wild, traceable and sustainable.” says Donie Yamamoto, founder of Vital Pet Life.
The MSC blue fish label is only applied to wild fish from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.
“Sustainably marketed products have really been driving growth,” Randi Kronthal-Sacco, senior scholar with the NYU Stern Center for Sustainable Business, in a webinar hosted by IRI. “They haven’t been affected by COVID, in fact they’ve actually grown and they should continue to increase…This shows that businesses can do well and do good.”