Even in a city like New Bedford, where commercial fishing boats line the harbor, most people buy seafood from a middleman.
By the time seafood reaches consumers, it has already been bought and sold — and its price marked up — at least once.
Starting Friday, local residents will have another option: Fleet Fisheries, a longtime seafood wholesale operation, will open a fish market at its South End facility that will sell seafood directly to consumers at near wholesale prices.
"We’re trying to cut the middleman out, and we’re trying to create jobs for the area," said Virginia Vinjerud, who owns Fleet Fisheries with her husband.