PORTLAND, Ore. — August 15, 2013 — If you want to see the guy who caught that fish you’re eating, you’re in luck.
And if you want that fish to be delicious and easy to prepare, Duncan Berry thinks he’s pretty much helped you hit the lottery.The company is called Fishpeople. Put simply, it’s local seafood meals in a pouch that are precooked without losing their flavor.
“I don’t know if you’ve ever sat down with a can of tuna and just eaten it – it’s a lot like cardboard,” Berry said. “There’s a reason we invented mayonnaise, and that’s one of them.”
You take the pouch. You boil it for three minutes.
You cut the top off, dump it out and settle in with your food to enjoy what Berry calls “eatertainment” on your computer.
“Meet Martin Rice,” Berry said, holding up a picture of a fisherman. “Every salmon that he catches goes into this particular pouch.
“One of the things we want is to make Martin transparent to our customers. We want them to know there’s a human on the other end of that line. We want to make sure that who’s enjoying that meal understands that they’re connected to somebody on the other end.”
Here’s how it works. You log on to the company’s website and look for the code stamped on the particular pouch of food you’re eating. Once you’re there, you’ll see who caught the fish, who churned the butter, who grew the onions – almost all of it locally.