April 30, 2024 — Americans are continuing to buy more of their groceries online, with a recent study expecting that trend to grow exponentially over the next five years.
E-commerce grocery sales in the U.S. are projected to increase at a compounded annual growth rate of 4.5 percent – more than three times faster than the 1.3 percent rate expected for in-store sales over the next five years, according to “U.S. eGrocery Sales Forecast: 2024-28,” a new report compiled by retail data site Brick Meets Click.