August 31, 2023 — Looking for a simple and convenient meal to share with her husband, Ali Hooke, chef, new parent, and TikTok influencer, decided to document her idea for a date night featuring a charcuterie board with canned fish products. Viewers were enthralled with Hooke’s idea, and it instantly became a viral sensation.
Canned seafood suppliers were quick to capitalize on the trend. Patagonia Provisions partnered with Hooke on a “How To Tin Fish Date Night” guide that prominently featured the company’s products.