February 12, 2024 — U.S. retailers and restaurateurs are expecting high upcoming seafood sales as the 40-day Lenten season kicks off the same day as Valentine’s Day on 14 February.
“There is normally a bump for seafood on Valentine’s Day, but with Lent on top of that, it should be a banner week for seafood,” Jason Resner, the meat and seafood sales, merchandising, and procurement lead for Downers Grove, Illinois, U.S.A.-based retailer Fresh Thyme, told SeafoodSource.