January 16, 2024 — Persistent food inflation throughout 2023 drove many customers toward value-focused channels in seafood, and the slowing rate of inflation wasn’t enough to reverse a downward sales trend across most categories of seafood.
The latest year-end survey from consumer behavior data firm Circana shows 55 percent of seafood shoppers looked for sales and deals more often throughout 2023 – either by looking to buy more private-label products, clipping coupons, or following in-store promotions – a report by 210 Analytics President Anne-Marie Roerink said.