August 3, 2021 — Nonprofit organization Mainers Guarding Right Whales has launched a campaign featuring advertisements and a billboard that asks “Is your lobster whale-safe?”
The billboard is located along roadways in the U.S. state of Massachusetts and is targeted at travelers heading into the nearby state of Maine (billboards along roadways are banned in Maine). The billboard, according to the organization, is intended to inform travelers that “lobster dinners at seaside harbors come at a steep price to North Atlantic right whales.”