April 8, 2023 — From the first time television chef Julia Child hoisted a whole, ugly monkfish in front of her audience, early successes in marketing “the poor man’s lobster” showed how creative culinary and marketing campaigns could boost underutilized U.S. fisheries.
Now, a newly formed collaborative program aims to again boost U.S. domestic demand for monkfish – a stock at high population levels, and accessible close to home for Atlantic fishermen. Extending from Maine to New Jersey, it’s a regional push to “expand the audience and the markets that monkfish can fill,” said Tara McClintock, a fisheries specialist with the Cornell Cooperative Marine Extension Service in New York.