February 21, 2023 — Researchers at Virginia Tech are researching consumer market data to aid the survival of aquaculture businesses in the wake of the economic impacts of the Covid-19 pandemic.
The study, based on surveys completed in 2022, is examining a wide array of consumer data to analyze the “abrupt changes” in the food supply chain, and how that impacted consumer purchasing of food. In turn, the researchers said they hope to provide information to guide aquaculture businesses in marketing efforts to respond to the changes.