October 5, 2022 — TikTok has become one of the most-popular platforms of social media, and that popularity is beginning to show direct connections to the seafood industry.
Emily De Sousa, a fisheries scientist and CEO of online education platform Seaside with Emily, said at the 2022 Global Seafood Alliance GOAL Conference on 4 October that TikTok can become a valuable marketing tool for the seafood industry, especially in reaching Gen Z and millennials, the two generations with the “largest buying power in the market,” make it a prime target for marketers.