Saving Seafood

Seafood companies turning to TikTok to reach new audience

August 31, 2023 — Looking for a simple and convenient meal to share with her husband, Ali Hooke, chef, new parent, and TikTok influencer, decided to document her idea for a date night featuring a charcuterie board with canned fish products. Viewers were enthralled with Hooke’s idea, and it instantly became a viral sensation.

Canned seafood suppliers were quick to capitalize on the trend. Patagonia Provisions partnered with Hooke on a “How To Tin Fish Date Night” guide that prominently featured the company’s products.

Read the full article at SeafoodSource

Emily De Sousa speaks on the value of TikTok in the seafood industry

October 5, 2022 — TikTok has become one of the most-popular platforms of social media, and that popularity is beginning to show direct connections to the seafood industry.

Emily De Sousa, a fisheries scientist and CEO of online education platform Seaside with Emily, said at the 2022 Global Seafood Alliance GOAL Conference on 4 October that TikTok can become a valuable marketing tool for the seafood industry, especially in reaching Gen Z and millennials, the two generations with the “largest buying power in the market,” make it a prime target for marketers.

Read the full article at SeafoodSource