Saving Seafood

Marine Stewardship Council: New research reveals levels of consumer trust in seafood labelling

March 16, 2016 — The following was released by the Marine Stewardship Council:

Early results from the MSC’s latest survey of more than 16,000 seafood consumers show that more than half (55%) doubt that the seafood they consume is what it says on the packet. Across the 21 countries surveyed, 65% of those purchasing seafood say they want to know that their fish can be traced back to a known and trusted source, with six in ten (63%) saying they look to ecolabels as a trusted source of information.

The findings come as the organisation today released results from its DNA testing of MSC labelled seafood products. In 2015, the MSC commissioned the Wildlife DNA Forensics unit at Science and Advice for Scottish Agriculture (SASA) to conduct DNA tests on a random sample of 257 MSC labelled seafood products from 16 countries. The test verifies that the species described on the packaging is the same as that in the product. The DNA test results show that over 99%* of MSC labelled products are correctly labelled.

MSC CEO Rupert Howes said, “Given a recent academic study showing that globally around 30% of seafood is mislabelled**, the results of the MSC’s DNA testing program are very positive. Seafood sold with the blue MSC label can be traced back to a sustainable source, and our robust chain of custody requirements provide reassurance that it’s correctly labelled.”

The latest round of DNA testing is the fifth to be commissioned by the MSC. Previous results also showed very little mislabelling. The results are captured in a new report, Ocean to plate: how DNA testing helps to ensure traceable sustainable seafood.

Mr Howes adds: “High profile food scares such as the European horsemeat scandal have left many consumers wary of claims made on food packaging. Food fraud undermines the efforts of reputable fishers and traders and has led to wide recognition of the need for credible traceability in the supply chain. The MSC Chain of Custody program is one of the most recognised and widely used ways of providing this reassurance to seafood consumers and businesses.”

Fishers, processors, retailers and chefs handling MSC certified sustainable seafood must follow strict requirements to ensure that seafood is traceable and correctly labelled. The MSC Chain of Custody Standard is used by international seafood suppliers, brands and retailers such as IKEA, McDonalds, Iglo and Lidl to ensure the integrity of their products.

Alfredd Schumm, WWF’s Smart Fishing Initiative leader said: “By preferentially purchasing sustainable seafood, consumers are rewarding responsible fishers and their efforts to safeguard our marine resources. A traceable supply chain, from the consumer back to sustainable fisheries, is fundamental to consumers’ trust and confidence in the seafood they’re buying. The MSC’s requirements for traceability are essential if we are to maintain healthy fish populations and ocean ecosystems.”

There are more than 20,000 MSC labelled products available in around 100 countries.

The MSC has released a new animation showing the journey of MSC certified seafood from ocean to plate. Follow: #OceanToPlate.

Read the release online at Reuters

New DNA results answer consumers’ demand for trust in seafood

March 15, 2016 — The following was released by the Marine Stewardship Council:

Two-thirds (67 percent) of U.S. seafood consumers say they want to know that their fish can be traced back to a known and trusted source, with 58 percent saying they look to ecolabels as a trusted source of information. Globally, 55 percent doubt that the seafood they consume is what it says on the package. These findings are from the Marine Stewardship Council’s (MSC) latest survey of more than 16,000 seafood consumers across 21 countries.

Today, the MSC also released results from DNA tests showing that over 99 percent* of MSC ecolabeled products are correctly labeled. In 2015, the MSC commissioned the Wildlife DNA Forensics unit at Science and Advice for Scottish Agriculture (SASA) to conduct DNA tests on a random sample of 257 MSC ecolabeled seafood products from 16 countries. The test verifies that the species described on the packaging is the same as that in the product. By comparison, Oceana’s nationwide survey in 2013 found one-third (33 percent) of U.S. seafood samples genetically analyzed were mislabeled. 

Commenting on the results, Brian Perkins, MSC Regional Director – Americas, said, “The MSC’s DNA results prove you can trust that seafood sold with the blue MSC ecolabel really is what the package says it is and can be traced from ocean to plate. Last month, the U.S. government announced proposed rules that would require tracking to combat illegal fishing and fraud. Many businesses are left wondering whether they’re selling seafood that was produced legally and sustainably. MSC certification means consumers and businesses can be confident that MSC ecolabeled fish has been caught legally and can be traced back to a sustainable source.”

The latest round of DNA testing is the fifth to be commissioned by the MSC. Previous results also showed very little mislabeling of MSC ecolabeled seafood. The MSC’s DNA testing program and results are captured in a new report, Ocean to plate: How DNA testing helps to ensure traceable sustainable seafood.

MSC ecolabeled fish is sold and processed by certified organizations operating in more than 38,000 sites in over 100 countries. Fishers, processors, retailers and chefs handling MSC certified seafood must follow strict requirements to ensure that seafood is traceable and correctly labeled. The MSC Chain of Custody Standard is used by leading brands in driving awareness and consumer education on sustainable seafood such as Whole Foods, McDonald’s, and IKEA to ensure the integrity of the products they sell.

Susan Forsell, Vice President, Sustainability, McDonald’s USA said: “We know our customers care about where their food comes from, which is why McDonald’s USA is proud to only serve fish sourced from a Marine Stewardship Council (MSC) certified sustainable fishery. This means that our customers can confidently know that the wild-caught, Alaska Pollock they enjoy on our Filet-O-Fish sandwich can be traced back to sustainably managed fisheries, direct from the pristine waters of Alaska.”

Private Sector Demonstrates that Seafood Traceability is Possible and Profitable

March 9, 2016 — Ordering seafood off a menu in your favorite restaurant or from your local grocery store’s seafood counter may not be as simple as you think. Right now, it is far too difficult for consumers to know basic facts about the seafood on their plates, such as what species of fish they are actually buying, where the fish is coming from, and how it was caught. The prevalence of illegal, unreported, and unregulated (IUU) fishing around the world means that you might be eating an endangered species caught in a protected area, and seafood fraud – the mislabeling of seafood products – means you probably wouldn’t know if you were. Fortunately, a new report released this week by Oceana demonstrates that full-chain traceability for our seafood – a full accounting of its path from catch to consumption – is both achievable and beneficial.

Last month, the Obama administration’s Presidential Task Force on Combating IUU Fishing and Seafood Fraud released a proposed rule that requires traceability to the first point of entry into U.S. commerce for certain species considered “at risk” of these activities. While it is an encouraging sign that the administration is addressing the problems of IUU and seafood fraud, the actions proposed do not go far enough. The proposed rule is currently open for public comment until April 5. Ultimately, the final rule should expand the documentation requirements to all seafood and extend traceability throughout the entire seafood supply chain.

Consumers deserve accurate information about the origins of their seafood, and Oceana’s new report, Fish Stories: Success and Value in Seafood Traceability, demonstrates the feasibility of such a practice. Oceana’s report spotlights the efforts of more than 15 companies that are using traceability now. As the report details, full-chain traceability isn’t just possible; it’s a profitable option for businesses that helps their customers make responsible choices.

Read the full story at The Huffington Post

New England Seafood Companies Highlight Traceability Practices in Saving Seafood Video

WASHINGTON (Saving Seafood) – March 8, 2016 – Sustainability and traceability are key themes of this year’s Seafood Expo North America, being held this week in Boston. A new video released today from Saving Seafood highlights how the U.S. seafood industry is focused on sustainable, traceable, and high-quality local seafood.  

Taken from a series of interviews conducted by Saving Seafood at last year’s Seafood Expo, the video features representatives from some of New England’s most prominent seafood companies sharing how they ensure that domestic seafood is fresh, sustainably sourced, and reliably traced.

In recent years, as concerns about seafood fraud have increased, companies cited their ability to closely monitor supply chains, from the minute the fish leaves the water to the moment the final product exits the warehouse as the kind of control and assurance their buyers demand. 

“When you’re dealing with the customer base we have, they want a premium product, MSC certified, and domestic,” said George Kouri, COO of Northern Wind of New Bedford, Massachusetts. “Everything we pack is exactly to the customer’s specification and labeled in accordance.”

One of the largest seafood shows in the United States, Seafood Expo North America brings together leading members of the domestic seafood community, including harvesters, processors, wholesalers, and retailers. While over 90 percent of seafood consumed in the U.S. is imported, Expo participants touted several major benefits of purchasing and consuming seafood caught in U.S. waters, chief among them the fact that U.S. law requires domestic fisheries be harvested at sustainable levels.

“For us, we’re able to trace those goods, in the case of scallops specifically, from the individual tow, all the way to the lotted box that ultimately ends up in the possession of our customers,” said John Furtado, the Executive Vice President of Eastern Fisheries, of New Bedford, Massachusetts.

Domestically caught seafood, in addition to coming from sustainably managed stocks, also has a clear advantage over imported fish when it comes to being properly labeled and accurately traced, according to many of the interviewees. Another benefit of locally sourced seafood, they say: it’s easier to track.

“Every single species that we are pulling out of the ocean and serving up to our clients, to our chefs, and to our specialty retailers are sustainable,” said Laura Foley Ramsden, co-owner of M.F. Foley, Inc. of Boston, and a former councilmember on the New England Fishery Management Council. “We’re able to go to our customers and inform them about how fisheries in the U.S. are managed, that it’s illegal to be overfishing, and that they are coming from a sustainable resource.”

“We’ve always known where all the fish came from, and where it went,” said Charlie Nagle, President of Boston’s John Nagle Co. “Everything we do is traceable.”

Among the Expo attendees featured in the video are representatives from Northern Wind; M.F. Foley Inc.; John Nagle Co.; and Eastern Fisheries. They each expressed to Saving Seafood the importance of maintaining not only a sustainably sourced product, but also one that is fresh and of the highest quality.

“We have extremely disciplined buying, so that we put people in each of the New England ports every single day looking at the fish, buying fish that’s only 24 to 48 hours out of the water,” said Ramsden. “If you’re that disciplined in your buying standards, you’re going to produce a better tasting, fresher fish that then ends up in plates all across America.”

The video is just a small sample of the many U.S. seafood providers who adhere to some of the world’s highest standards to bring high quality seafood to the domestic market. Saving Seafood is proud to support sustainable seafood providers, and will continue to highlight the stories of successful, sustainable U.S. fisheries.

View the video here

New Oceana Report Highlights Success and Value in Seafood Traceability

March 7, 2016 — WASHINGTON — Today, Oceana released a new report titled Fish Stories, showing the success and value in seafood traceability. The report, which highlights how seafood traceability benefits more than 15 companies interviewed along the supply chain – from fishermen and distributors to grocery stores and restaurants – was released at Seafood Expo North America in Boston.

This Smart News Release features multimedia. View the full release here:http://www.businesswire.com/news/home/20160307006385/en/

“Traceability is the future of seafood,” said Beth Lowell, senior campaign director at Oceana. “Testimonials from these pioneers show that full-chain traceability isn’t just feasible, but that it’s also profitable. These businesses are telling the stories of their products, growing their seafood’s value, and establishing trust with their customers. Fishermen and wholesalers are able to earn more for their catch when they can tell the story of their fish, empowering consumers to make more informed decisions. The federal government should require boat-to-plate traceability for all seafood sold in the U.S. so that the entire supply chain can reap its benefits.”

Here are a few of their stories:

“We have learned that consumers care about where their fish comes from,” said Jared Auerbach, owner of Red’s Best in Boston, Massachusetts. “We built proprietary web-based software that starts at the point of unloading and makes it really easy for us to package the story of the catch so it stays with the fish throughout the supply chain.”

“Working directly with local growers, delivering product within 24 hours of harvest, and product traceability are all major components of our company’s success,” said Brad Blymier, founder and co-owner of War Shore Oyster Company in Onancock, Virginia. “Traceability of product is not a request, but rather an expectation of our customers. Empowering them with the knowledge of exactly where their shellfish was grown and harvested is an invaluable asset and has helped make War Shore Oyster Company a trusted supplier to the region’s top chefs, restaurants, grocers and shellfish connoisseurs.”

“Traceability in its simplest form is being able to see where the product is being caught and what stores or restaurants it ends up at,” said Reese Antley, vice president of Wood’s Fisheries in Port St. Joe, Florida. “However, Wood’s Fisheries sees traceability in a much more detailed way — we believe that you can’t have true sustainability and fishery improvements without traceability. For our customers, we are 100 percent transparent; if you want to know every step in the supply chain, it’s at your fingertips.”

“Seafood traceability allows the consumer to make factual decisions about their purchases,” said John Rorapaugh, director of sustainability at ProFish in Washington, D.C. “In turn, it allows our company to present the finest products, free of comparison to illegally harvested or inferior quality ones. Transparency is the key to a sustainable global food chain, and seafood traceability is a key component.”

Read the full story at KLTV

First US Live Lobster Traceability Program Launches at Whole Foods Market’s Portland, Maine Location and Adds Three New Members

March 5, 2016 — The following was released by Market Wired:

Trace My Lobster (http://tracemylobster.com), the first and only U.S. company to build a technology platform to trace a live lobster from its origins in the ocean to its destination on your plate, has added three new members to its growing list of participants: Maine Coast, Maine Fresh, and Calendar Islands. Over 60 lobstermen, three lobster wharves, three lobster dealers, and one national grocery chain now participate in the program that utilizes internet and smartphone technology to improve seafood traceability in the lobster fishery.

Since the program was launched at the Portland, Maine Whole Foods Market location two years ago, Trace My Lobster has been using uniquely coded tags, attached to every lobster caught by a participating lobsterman, to record when and where the lobster was caught, as well as the lobsterman who caught it. By entering the tag’s code online or using a smartphone app, consumers can follow the timeline of an individual lobster’s journey through the supply chain, verifying its source, freshness and story behind the lobsterman who caught it.

“As a leader in seafood sustainability and traceability initiatives, Whole Foods Market is pleased that our Portland, Maine location is the first grocery store in the U.S. to offer live lobster traceability from the lobster trap to the table using Trace My Lobster,” said Matt Mello, the North Atlantic Seafood Coordinator for Whole Foods Market. “Trace My Lobster is a meaningful way to showcase some of Maine’s hardest working lobstermen while providing full transparency to our customers.”

Trace My Lobster presents a new way for the lobster industry to meet the growing demand for seafood that is sustainably sourced, responsibly harvested, and reliably traced. In connecting lobstermen with retailers, the program provides participating grocery stores and restaurants the opportunity to distinguish themselves from their competitors by offering consumers complete transparency and fully traceable seafood. “The technology still relies on the traditional, and very important, supply chain between harvesters, wharfs dealers and distributors to bring the tagged lobster to market” stated Craig Rief, Founder of Trace My Lobster.

“Trace My Lobster is a unique and innovative program that allows us to convey the story behind the important connection we have with lobstermen and the high quality lobster our company is able to provide to our domestic and international customers,” said Tom Adams, CEO of Maine Coast, one of the newest participants in Trace My Lobster.

Trace My Lobster was developed in 2014 as a collaboration between Craig Rief and Jonathan Caron. Craig has over 10 years of experience in the lobster industry and currently serves as the President of the Maine Certified Sustainable Lobster Association, which represents some of the largest lobster companies in the U.S. and Canada. Jonathan has over 20 years of experience in technology and intellectual property through his previous employment at Vivendi Universal.

Joining Trace My Lobster is fast and easy for retailers. Grocery stores and restaurants can use their existing suppliers or Trace My Lobster can provide access to a list of participating suppliers. The same holds true for harvesters, wharfs and dealers that want to join.

“As an industry we have such a powerful story to tell, and believe that the Trace My Lobster program is a valuable and exciting innovation to help connect consumers with our narrative.” said Matt Jacobson, Executive Director of the Maine Lobster Marketing Collaborative. “Our mission is to encourage both chefs and consumers to make it Maine when choosing what product to consume, and with this program we can deliver the rich stories of our lobstermen who are committed to sustainably harvesting the best lobster on earth.”

About Trace My Lobster (http://tracemylobster.com)

Trace My Lobster enables consumers to follow the journey of their live lobster from trap to table. Trace My Lobster visualizes a lobster’s true supply chain, connecting harvesters and consumers to a deeper understanding of the impact of lobster life-cycle from the ocean to the retailer. Trace My Lobster provides a comprehensive approach to supply chain transparency – a leading approach to traceable lobster and seafood traceability.

About Maine Coast (http://mainecoastcompany.com)

Maine Coast is a worldwide distributor of the finest North Atlantic seafood, specializing in shipping Maine and Canadian lobsters to both domestic and overseas locations. Maine Coast has more than 30 years of experience in the global seafood industry.

About Maine Fresh (http://maine-fresh.com)

Maine Fresh operates a lobster wharf in Harpswell, Maine and employs an innovative business model that uses natural foods from Maine and responsibly harvested seafood to produce value-added, healthy, good tasting foods in an effort to distribute a portion of its sale proceeds back to the community. Maine Fresh donates 10 percent of its online sales back to the community to support educational initiatives creating social change through transformative educational opportunities at the local and global levels.

About Calendar Islands (http://calendarislandsmainelobster.com)

Founded in 2009 Calendar Islands Maine Lobster Company is owned by 38 hard-working Maine lobstermen creating a true marriage of culinary distinction to the Maine Lobster fishery. With a goal making lobster available year-round, Calendar Islands is an industry leader in quality, value and new culinary concepts. No longer just a seasonal product, Calendar Islands value added Maine Lobster provides consumers an exciting variety of fresh and frozen products to energize and motivate the customer base. Calendar Islands supports the local community’s maritime heritage, respects the environment and its inherent link to the natural world.

About Whole Foods Market ® (http://wholefoodsmarket.com)

Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com) (NASDAQ: WFM), is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” byHealth magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s more than 88,000 team members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America byFORTUNE magazine for 18 consecutive years. In fiscal year 2014, the company had sales of more than $14 billion and currently has more than 430 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit media.wfm.com.

About the Maine Lobster Marketing Collaborative (http://www.lobsterfrommaine.com/)

The Maine Lobster Marketing Collaborative (MLMC), founded in 2013, is funded by Maine Lobster harvesters, dealers and processors to grow demand, both for whole live lobster and a variety of value-added products. The MLMC supports that objective by promoting the core values of the Maine Lobster industry, which are sustainability and traceability that’s deeply rooted in tradition. Maine Lobster achieved the Marine Stewardship Council (MSC) certification in 2013, allowing Maine Lobster to certify its long-standing sustainable practices. The industry has been self-regulating for more than 150 years.

Trace Seafood, LLC, the parent company of Trace My Lobster (http://tracemylobster.com), will be at this year’s Seafood Expo North America, at Booth 178.

Read the release here

UN Agency Puts Fast-growing Fish Trade on the ‘Sustainability’ Menu

February 22, 2016 — Top fishery officials are gathering in Morocco this week to discuss sustainable trade practices in a $144 billion industry that provides developing countries with more export revenue than meat, tobacco, rice and sugar combined.

Lower-income nations’ exports of fish and fishery products reached $78 billion in 2014, more than triple the value of global rice exports, according to the United Nations Food and Agriculture Organization (FAO).

“Sustainably serving those lucrative markets is of critical importance to developing countries, where most fish are produced, whether caught in the wild or grown in cages or farm ponds,” the agency’s news release says.

The biennial high-level meeting of FAO’s Sub-Committee on Fish Trade, being held in Agadir through Friday, 26 February, has drawn delegations of fisheries ministries from more than 50 countries to discuss emerging governance needs of the fisheries sector.

“Trade in fish is much more important than people think, both in absolute and relative terms,” said Audun Lem, Deputy-Director in FAO’s Fisheries and Aquaculture Policy and Resources Division, who serves as Secretary of the meeting.

Dialogues will help FAO, its member countries and industry representatives understand new trends, opportunities and challenges in the fishing sector, fostering the development of strategies that can “best position developing countries to develop their fisheries sectors in a sustainable manner and to maximize their economic benefit from the growth we expect to witness,” Mr. Lem said. Traceability

Read the full story at Bloomberg Business

Imported Fish Must Bring Their Papers

February 15, 2016 — The Obama administration has proposed new rules that would require seafood importers to better record the who, what, when, where and how of the fish they bring into the country.

“Traceability is a key tool for combating illicit activities that threaten valuable natural resources, increase global food security risk and disadvantage law-abiding fishermen and seafood producers,” said Kathryn D. Sullivan, administrator for the National Oceanic and Atmospheric Administration.

The proposed rules would apply only to seafood at “high risk” for poaching and fraud, such as blue crab, red snapper and shrimp, but officials want eventually to expand them to all imported seafood.

The rules would mandate catch data along a chain of custody, from the point of harvest to entry into the United States. The idea is to eliminate the import of seafood poached from ocean reserves, and the substitution of different species for more expensive fish.

President Barack Obama directed his administration in June 2014 to develop solutions to fight illegal fishing and seafood fraud — challenges that exacerbate the problem of dwindling fish populations. A federal task force issued draft rules that December.

The final proposed rules fall short of “bait to plate” — tracing seafood all the way to the point of sale to the U.S. consumer — the approach favored by many local officials, conservationists and members of the industry to cut down on domestic repackaging fraud.

Read the full story at The Baltimore Sun

Proposed Rule – 1st Phase of a U.S. Seafood Traceability Program to Combat IUU Fishing Products & Seafood Fraud

February 9, 2016 — The following was released by NOAA

Today, NOAA Fisheries is publishing the proposed rule to establish the first phase of a seafood traceability program through the collection or retention of data regarding the harvest, landing, and chain of custody of certain fish and fish products imported into the United States that have been identified as particularly vulnerable to IUU fishing and seafood fraud. It is important to note that there will be no new reporting requirements for domestic landings of wild-caught seafood. Similar information for domestically harvested seafood is already reported under numerous state and federal regulatory requirements.

Establishing a traceability program is a key tool for ensuring these illicit activities are prevented from entering U.S. Commerce and helping combat them in the complex system of international seafood trade.

This proposed rule is designed to build on existing resources and processes—maximizing effectiveness and efficiency, while minimizing impacts on the fishing and seafood trade community. To achieve these objectives, NOAA Fisheries is encouraging detailed comments from the fishing and seafood industry, conservation community, and other interested stakeholders engaged with sustainable seafood. Additionally, we have scheduled two webinar conference calls in February and an in-person public meeting on March 7, at the Seafood Expo N. America in Boston to provide opportunities for anyone to ask questions.