Seafood Nutrition Partnership Archives

Seafood Nutrition Partnership Announces 9th Annual State of the Science Symposium: “Powered by Seafood”

August 5, 2025 — The following was released by the Seafood Nutrition Partnership:

Seafood Nutrition Partnership (SNP), in collaboration with SNAC Chair Dr. Tom Brenna and the Scientific Nutrition Advisory Council (SNAC), invites scientists, policymakers, industry leaders, registered dietitians, and sustainability advocates to join the 9th Annual State of the Science Symposium. This premier event will highlight the most current research on seafood nutrition and athletic performance can be attended in-person in Washington, D.C., or viewed virtually via livestream. For a full schedule and registration options, visit: www.seafoodnutrition.org/state-of-the-science-symposium/

When: Tuesday, September 23, 2025

Time: 10 AM – 5 PM EDT

Where: Washington, D.C. and Virtually

Why Attend:

Cutting‐Edge Science: Hear TED Talk-style presentations on seafood’s benefits for brain health, maternal wellness, sports performance, and global nutrition.
Engaging Networking: Connect with researchers, nutrition policy experts, government representatives, and nonprofit and seafood industry innovators.
Delicious, Sustainable Dining: Enjoy gourmet seafood at lunch and a networking reception, showcasing nutritious and delicious offerings and ecological stewardship.

Featured Speakers

Dr. Tom Brenna, nutrition professor and brain-health advocate, will speak on positioning seafood in national nutrition policy and infant nutrition.
Ms. Leslie Bonci, a registered dietitian and sports nutrition consultant, will discuss how seafood improves sports performance and provides fuel for your body before, during, and after competitive sports.
Dr. Maya Maroto, VP at FoodMinds and a nutrition science and public health strategist, will explore how outdated mercury advice may be depriving a generation of children of critical brain-building nutrients found almost exclusively in fish.
Mr. Joel Johnson, President and CEO at the National Marine Sanctuary Foundation, will present “Powered by Seafood, Powered by the Ocean” on back-to-basics nutrition.
Ms. Sarah Crowley, VP of Communications and Marketing at Seafood Nutrition Partnership, will provide consumer insights into the “Fall in Love with Seafood” campaign.
Ms. Jackie Marks, Senior Communications and PR Manager at Marine Stewardship Council, will share consumer insights on MSC’s GlobeScan research.
Chef Scott Drewno, of The Fried Rice Collective restaurant and hospitality group and a 2025 James Beard Foundation Finalist for Outstanding Restaurateur, will share how to make seafood a cornerstone of American nutrition.
Mr. Gustavo Lara, Managing Director for Seafood at Cargill and Vice Chair of SNP, will deliver the closing message: A Nation Powered by Seafood.

For the full speaker lineup and bios, visit the conference page.

Thank You to Our Sponsors

Presenting Sponsor: Marine Stewardship Council
Platinum Sponsors: Cargill, StarKist
Gold Sponsors: Chilean Salmon Marketing Council, Alaska Seafood Marketing Institute, DSM-Firmenich, Global Organization for EPA & DHA Omega‐3s (GOED), Regal Springs, Superior Fresh

Seafood Nutrition Partnership expands successful seafood promotion campaign to new retailers

January 24, 2025 — The Seafood Nutrition Partnership (SNP) is renewing and expanding its successful “Fall in Love with Seafood” campaign to reach more consumers across the U.S. in 2025.

SNP launched the campaign in October 2023 as a way to increase seafood consumption and later partnered with U.S. grocery retailer H-E-B to roll out the campaign inside its stores. Over the course of the year, the nonprofit ramped up the campaign and partnered with other retailers including Publix and Harris Teeter.

Read the full article at SeafoodSource

Seafood Nutrition Partnership Continues Expansion of Successful Seafood Campaign at Key Retailers and Welcomes New Director of Marketing

January 21, 2025 — The following was released by Seafood Nutrition Partnership:

Seafood Nutrition Partnership will again partner with H-E-B in January 2025 to expand the
Texas-based chain’s successful 2024 Fall in Love with Seafood (FILWS) consumer campaign.
SNP collaborated with the H-E-B seafood and marketing teams to launch a multi-media
marketing plan spanning social, digital, influencer, and retail marketing including in-store
seafood cooking demos and integration into H-E-B Wellness team communications promoting
the nutritional benefits of seafood.

The Fall in Love with Seafood campaign launched in 2024 to educate consumers about the
nutritional benefits of eating seafood at least two times a week while driving seafood
consumption and retail sales. In 2024, the FILWS campaign was executed with five major
retailers and delivered an average $4.07 return on investment. In other words, each $1
invested in the campaign delivered over $4 in incremental seafood sales.

“We are thrilled with the campaign’s performance,” said Sarah Crowley, vice president of
marketing and communications at SNP. “The positive response from consumers and partners
shows that when we work together, we can have a profound impact on driving seafood sales
and helping consumers make healthier food choices.”

The FILWS marketing campaign will continue to raise awareness about seafood consumption
by launching further initiatives in 2025 with multiple retailers including Lent with Northeast
Grocery at their banners Price Chopper, Market32, and Tops.

The successful program has led the non-profit to tap Stephanie Blicharz (pronounced
BLEE-hahsh) as Director of Marketing to help implement the national seafood promotion
campaign and collaborate with SNP partners.

Steph has successfully developed and executed strategic marketing campaigns for diverse
organizations, most recently the Chilean Salmon Council. She has worked with well-known
brands, including Energy Star, Ocean Spray, and Chinet. Steph is committed to driving
initiatives to encourage Americans to eat more seafood.

To participate in or learn more about sponsoring an upcoming retail campaign, contact Linda
Cornish, president and founder, at lcornish@seafoodnutrition.org.

US seafood groups celebrate National Seafood Month with promotions, program launches

October 8, 2024 — The National Fisheries Institute (NFI), Seafood Nutrition Partnership (SNP), and other seafood organizations have promotions running throughout October for National Seafood Month and National Pescatarian Month.

NFI’s annual National Pescatarian Month campaign encourages consumers to eat fish and shellfish through an updated e-cookbook that includes more than 100 pescatarian-friendly recipes. The campaign also includes NFI’s Dish on Fish blog, on-air TV segments, and digital and social media activations.

“We view National Pescatarian Month as a win for our members, for the fish and seafood industry, and for consumers, and we are proud to promote it through Dish on Fish and its sponsorship of the campaign,” NFI Vice President of External Affairs and Councils Brandon Phillips said. “Some of our most important work throughout the year culminates in October, when we all work together to celebrate a healthy and tasty pescatarian diet and lifestyle.”

Through its blog and recipes, NFI aims to “show that adopting a pescatarian lifestyle – for a few weeks, a month, or even longer – can be healthy, versatile, easy, and satisfying,” NFI Registered Dietitian Rima Kleiner said.

Read the full article at SeafoodSource

Seafood Nutrition Partnership ramps up retail campaign

September 25, 2024 — Arlington, Virginia, U.S.A.-based nonprofit Seafood Nutrition Partnership (SNP) has announced plans to scale up its successful “Fall In Love With Seafood” campaign in 2025 after the marketing effort saw success in U.S. grocery chains such as H-E-B and Hy-Vee this year.

The aim of expanding the campaign is to continue to drive seafood consumption, as well as secure a “strong return on investment for the suppliers, brands, and retailers supporting the campaign,” SNP said.

Read the full article at SeafoodSource

Seafood Nutrition Partnership Scales Successful ‘Fall in Love with Seafood’ Consumer Campaign

September 12, 2024 — The following was released by the Seafood Nutrition Partnership:

The successful launch of the ‘Fall In Love With Seafood’ (FILWS) campaign has led the charitable non-profit to move forward with plans to scale the consumer campaign into
2025-2026. Following successful efforts at H-E-B, Hy-Vee and Weis Markets during the 1st half
of 2024, Seafood Nutrition Partnership (SNP) will partner with Harris Teeter and Publix to
launch the Fall in Love with Seafood campaign in their markets in September and October
respectively. The expanded effort will be featured at over 1,375 Publix stores and 270 Harris
Teeter locations throughout the southeastern and mid-atlantic regions. The campaign aligns
with SNP’s mission to encourage Americans to eat seafood twice a week to live happier,
healthier, and smarter lives.

“The eye-catching imagery will compel consumers to ‘Fall in Love with Seafood’ and to take
advantage of the health benefits seafood offers along with a myriad of delicious species and
recipe options,” said Linda Cornish, Founder and President at Seafood Nutrition Partnership.

The aim is to continue to drive seafood consumption as well as strong return-on-investment for
the suppliers, brands and retailers supporting the campaign. To date, the promotion has
returned an average of $4 for every $1 invested in marketing,

“The strategy is to reach current seafood consumers in retail partner markets throughout their
day to remind them how delicious, nutritious and easy-to-prepare seafood can be. The plan
spans social and digital media including paid search, META ads, programmatic and recipe
integration as well as out-of-home, influencer, in-store flyers, in-store signage, and
promotions.” added Sarah Crowley, SNP Vice President of Marketing and Communications.

“We are excited to bring this consumer campaign to market during National Seafood Month,”
said Guy Pizzuti, Seafood Director at Publix Super Markets, Inc. “We are proud to highlight
seafood and messages that resonate with our customers. Through the collaboration with SNP
and our suppliers, we believe we will grow the category and gain valuable learnings for future
campaigns.”

The ‘Fall in Love with Seafood’ campaign will continue with seafood suppliers and retail
partners nationwide throughout 2025 and 2026. H-E-B will repeat and expand their successful
2024 campaign in January 2025 as well as planned Q1 efforts at Stop & Shop and Harris
Teeter. To participate in or learn more about an upcoming retail campaign, contact Linda
Cornish at lcornish@seafoodnutrition.org.

About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is the leading 501(c)(3) nonprofit organization in the U.S. building awareness of the health and nutritional benefits of seafood. SNP addresses the country’s public health crisis through education programs that inspire Americans to incorporate more seafood and omega-3s into their diets forimproved health per the USDA Dietary Guidelines. For more information or to support SNP, visit seafoodnutrition.org.

Seafood Nutrition Partnership’s latest summer challenge expands on efforts to promote seafood consumption

July 12, 2024 — The Seafood Nutrition Partnership (SNP), an Arlington, Virginia, U.S.A.-based nonprofit that aims to promote the health and nutritional benefits of seafood, has launched a Summer Seafood Challenge, drawing support from companies up and down the seafood supply chain.

The campaign, which kicked off 20 June and runs through 20 August, asks participants to create or join a team on Give Lively – a free fundraising platform for nonprofits – commit to eating seafood at least twice a week for 60 days, and engage their friends, family, and colleagues to join the initiative and donate. They are also encouraged to share their seafood experiences on social media using the hashtags #SeafoodChallenge, #SummerSeafoodChallenge, and #Seafood2xWk and tagging @Seafood4Health in their posts.

Read the full article at SeafoodSource

Seafood Nutrition Partnership Expands Summer Seafood Challenge to Promote Healthier Eating Habits

May 23, 2024 — The following was released by Seafood Nutrition Partnership:

Seafood Nutrition Partnership (SNP) announces the return of the Summer Seafood Challenge launching June 20 and running through August 20, 2024. This year’s challenge promises to be bigger and better than last year’s inaugural event, with enhanced components for registered dietitians (RDs), influencers, and consumers to promote the nutritional benefits of seafood.

Social media influencers and seafood cookbook authors Valentine Thomas and Jenny
Shea-Rawn will join other Challenge Champions to share delicious recipes and cooking tips for easy make-at-home meals.

“This fun and friendly challenge not only encourages individuals to incorporate more seafood into their diets but also supports our Eating for Brain Health program, providing accessible and affordable seafood recipes to underserved communities,” said Linda Cornish, founder and president of Seafood Nutrition Partnership.

Key points of Seafood Nutrition Partnership’s Eating for Brain Health (EFBH) program highlight the critical role of seafood in healthy brain development:

● 90% of Americans do not follow the Dietary Guidelines to eat seafood at least twice a
week.
● Seafood is rich in omega-3s, crucial for healthy brain development.
● Expectant mothers who consume seafood have babies with higher IQs by 7.7 points,
according to scientific studies.
● The FDA advises expectant mothers to eat seafood to boost baby brain development.
● Mothers with higher levels of omega-3 DHA can reduce preterm births by two-thirds.

● Eating seafood can reduce the prevalence of anxiety and depression by at least 20%.

In addition to supporting the EFBH program and promoting healthier eating habits for
consumers, the Summer Seafood Challenge also aims to have industry members drive
donations for SNP, assisting its initiatives to educate and inspire communities about the benefits of seafood consumption.

“I encourage my seafood colleagues to join me in this challenge,” added Tony Downs, Sysco Category Director for Seafood. “Having our industry ‘walk the walk’ and share their experiences and favorite recipes on social media will help support Seafood Nutrition Partnership’s non-profit mission to inspire a healthier America.”

About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is the leading 501(c)(3) nonprofit organization in the U.S. building awareness of the health and nutritional benefits of seafood. SNP addresses the country’s public health crisis through education programs that inspire Americans to incorporate more seafood and omega-3s into their diets for improved health per the USDA Dietary Guidelines. For more information or to support SNP, visit seafoodnutrition.org.

‘Fall in Love with Seafood’ Campaign Drives Double-Digit Growth at H-E-B

March 12, 2024 — The following was released by Seafood Nutrition Partnership:

Seafood Nutrition Partnership’s ‘Fall in Love with Seafood’ campaign improved seafood sales and
increased demand with consumers at H-E-B’s 420 stores throughout January 2024. SNP partnered
with the Texas-based supermarket chain to target current seafood consumers that saw an increase in
January sales v. the previous 12 weeks. The campaign, supported by nine H-E-B seafood suppliers
and key media influencers like Valentine Thomas, drove a strong return on investment of $4.24 for
each $1 marketing spend.

“By increasing awareness, our campaign has made it easier for shoppers to incorporate more
seafood and omega-3s into their diets and adopt a healthier lifestyle. SNP plays an important role in
convening partners in the seafood industry to remind Americans about including delicious and healthy
seafood into their regular meals, ” said Linda Cornish, SNP Founder and President.

● 20 million views of the Fall in Love with Seafood campaign in the H-E-B trade area during
January 2024

● Double-digit sales growth v. previous 12 weeks for products that participated in the Fall in
Love with Seafood Jan’24 campaign at H-E-B (source: internal H-E-B sales data)

● 18% increase in seafood unit velocity at H-E-B, 2.5x greater than total U.S. seafood velocity
increase. (source: Nielsen Discover 4 Wks Ending 1/27/24)

● $4.24 ROI – for each dollar invested, the Jan’24 campaign returned $4.24 in incremental
seafood sales at H-E-B

● Gain of 6.2 seafood category share points for H-E-B seafood in Jan’24 (Numerator Panel Data,
January 2024)

“If you eat seafood and live in Texas, it would have been hard to miss the Fall in Love with Seafood
campaign as it was seen twenty million times in the H-E-B trade area in January. The creative
featured mouth-watering seafood dishes coupled with engaging, cheeky headlines and ran on social,
digital, and email, throughout the H-E-B website and in-store signage,” added Sarah Crowley, Vice
President of Marketing and Communications at Seafood Nutrition Partnership. “Our primary target
was current seafood consumers ages 35 to 54, but our campaign creative also connected younger
consumers with nearly one-third of campaign engagements from 25 to 34-year-olds.”

The 360-degree, multi-media marketing campaign promoted fresh, frozen, sushi, canned, and tinned
seafood throughout H-E-B stores. The creative showcased multiple species and reinforced seafood’s
nutritional and environmental benefits.

“We are honored to partner with the non-profit Seafood Nutrition Partnership to help Texans get
healthier with seafood. We are happy they responded to the public health campaign by promoting the
wide variety of H-E-B seafood offerings. The Fall in Love with Seafood campaign engages consumers
in a fun way, and it’s a win-win for consumers and partners involved with the campaign,” added Jason
Driskill, Vice President of Seafood at H-E-B.

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About Seafood Nutrition Partnership
Seafood Nutrition Partnership (SNP) is the leading 501(c)(3) nonprofit organization in the U.S.
that builds awareness of the health and nutritional benefits of seafood. SNP addresses the
country’s public health crisis through education programs that inspire Americans to incorporate
more seafood and omega-3s into their diets for improved health per the USDA Dietary
Guidelines. For more information or to support SNP, visit seafoodnutrition.org.

SNP debuts direct-to-consumer seafood program to boost online grocery sales

February 22, 2024 — The Seafood Nutrition Partnership (SNP) has debuted a new seafood program intended to promote direct-to-consumer (DTC) companies and brands aimed at driving seafood sales and consumption.

As part of its Fall In Love With Seafood marketing campaign, SNP’s new Shipped Direct program will promote DTC companies and brands through web, email, and social platforms and push consumers toward shopping directly through participating companies’ online stores, SNP said in a press release.

Read the full article at SeafoodSource