Saving Seafood

MSC research counters findings of other mislabeling studies

March 26, 2019 — A new Marine Stewardship Council study has found mislabeling of its certified seafood is lower than the average of several other recent studies, which claim to have detected seafood mislabeling rates as high as 30 percent.

MSC’s expansive analysis of 1,402 MSC-certified fish products from 18 countries found that fewer than 1 percent of MSC-labeled seafood products were mislabeled.

The results were published in the journal Current Biology.

“There is widespread concern over the vulnerability of seafood supply chains to deliberate species mislabelling and fraud. In the past, this has included some of the most loved species such as cod being substituted by farmed catfish, which can seriously undermine consumer trust and efforts to maintain sustainable fisheries,” the lead of author of the paper, the MSC’s Jaco Barendse, said in an MSC press release.

The MSC’s ecolabeling and Chain of Custody program is an effective deterrent for systematic and deliberate species substitution and fraud, the organization said.

In the new study, the largest and most comprehensive assessment of MSC-labeled products, MSC worked with laboratories of the TRACE Wildlife Forensics Network and SASA’s (Science and Advice for Scottish Agriculture) Wildlife DNA Forensic unit to employ DNA barcoding.

Of the 1,402 seafood products tested, 1,389 were labeled correctly and 13 (0.92 percent) were not. Mislabeled products were found in fresh and frozen pre-packed products and in restaurants, mainly in Western Europe, with one case in the U.S. All cases of mislabeling were identified in whitefish (such as cod, hake, and hoki) and flatfish products.

Read the full story at Seafood Source

Marine Stewardship Council: New research reveals levels of consumer trust in seafood labelling

March 16, 2016 — The following was released by the Marine Stewardship Council:

Early results from the MSC’s latest survey of more than 16,000 seafood consumers show that more than half (55%) doubt that the seafood they consume is what it says on the packet. Across the 21 countries surveyed, 65% of those purchasing seafood say they want to know that their fish can be traced back to a known and trusted source, with six in ten (63%) saying they look to ecolabels as a trusted source of information.

The findings come as the organisation today released results from its DNA testing of MSC labelled seafood products. In 2015, the MSC commissioned the Wildlife DNA Forensics unit at Science and Advice for Scottish Agriculture (SASA) to conduct DNA tests on a random sample of 257 MSC labelled seafood products from 16 countries. The test verifies that the species described on the packaging is the same as that in the product. The DNA test results show that over 99%* of MSC labelled products are correctly labelled.

MSC CEO Rupert Howes said, “Given a recent academic study showing that globally around 30% of seafood is mislabelled**, the results of the MSC’s DNA testing program are very positive. Seafood sold with the blue MSC label can be traced back to a sustainable source, and our robust chain of custody requirements provide reassurance that it’s correctly labelled.”

The latest round of DNA testing is the fifth to be commissioned by the MSC. Previous results also showed very little mislabelling. The results are captured in a new report, Ocean to plate: how DNA testing helps to ensure traceable sustainable seafood.

Mr Howes adds: “High profile food scares such as the European horsemeat scandal have left many consumers wary of claims made on food packaging. Food fraud undermines the efforts of reputable fishers and traders and has led to wide recognition of the need for credible traceability in the supply chain. The MSC Chain of Custody program is one of the most recognised and widely used ways of providing this reassurance to seafood consumers and businesses.”

Fishers, processors, retailers and chefs handling MSC certified sustainable seafood must follow strict requirements to ensure that seafood is traceable and correctly labelled. The MSC Chain of Custody Standard is used by international seafood suppliers, brands and retailers such as IKEA, McDonalds, Iglo and Lidl to ensure the integrity of their products.

Alfredd Schumm, WWF’s Smart Fishing Initiative leader said: “By preferentially purchasing sustainable seafood, consumers are rewarding responsible fishers and their efforts to safeguard our marine resources. A traceable supply chain, from the consumer back to sustainable fisheries, is fundamental to consumers’ trust and confidence in the seafood they’re buying. The MSC’s requirements for traceability are essential if we are to maintain healthy fish populations and ocean ecosystems.”

There are more than 20,000 MSC labelled products available in around 100 countries.

The MSC has released a new animation showing the journey of MSC certified seafood from ocean to plate. Follow: #OceanToPlate.

Read the release online at Reuters

New DNA results answer consumers’ demand for trust in seafood

March 15, 2016 — The following was released by the Marine Stewardship Council:

Two-thirds (67 percent) of U.S. seafood consumers say they want to know that their fish can be traced back to a known and trusted source, with 58 percent saying they look to ecolabels as a trusted source of information. Globally, 55 percent doubt that the seafood they consume is what it says on the package. These findings are from the Marine Stewardship Council’s (MSC) latest survey of more than 16,000 seafood consumers across 21 countries.

Today, the MSC also released results from DNA tests showing that over 99 percent* of MSC ecolabeled products are correctly labeled. In 2015, the MSC commissioned the Wildlife DNA Forensics unit at Science and Advice for Scottish Agriculture (SASA) to conduct DNA tests on a random sample of 257 MSC ecolabeled seafood products from 16 countries. The test verifies that the species described on the packaging is the same as that in the product. By comparison, Oceana’s nationwide survey in 2013 found one-third (33 percent) of U.S. seafood samples genetically analyzed were mislabeled. 

Commenting on the results, Brian Perkins, MSC Regional Director – Americas, said, “The MSC’s DNA results prove you can trust that seafood sold with the blue MSC ecolabel really is what the package says it is and can be traced from ocean to plate. Last month, the U.S. government announced proposed rules that would require tracking to combat illegal fishing and fraud. Many businesses are left wondering whether they’re selling seafood that was produced legally and sustainably. MSC certification means consumers and businesses can be confident that MSC ecolabeled fish has been caught legally and can be traced back to a sustainable source.”

The latest round of DNA testing is the fifth to be commissioned by the MSC. Previous results also showed very little mislabeling of MSC ecolabeled seafood. The MSC’s DNA testing program and results are captured in a new report, Ocean to plate: How DNA testing helps to ensure traceable sustainable seafood.

MSC ecolabeled fish is sold and processed by certified organizations operating in more than 38,000 sites in over 100 countries. Fishers, processors, retailers and chefs handling MSC certified seafood must follow strict requirements to ensure that seafood is traceable and correctly labeled. The MSC Chain of Custody Standard is used by leading brands in driving awareness and consumer education on sustainable seafood such as Whole Foods, McDonald’s, and IKEA to ensure the integrity of the products they sell.

Susan Forsell, Vice President, Sustainability, McDonald’s USA said: “We know our customers care about where their food comes from, which is why McDonald’s USA is proud to only serve fish sourced from a Marine Stewardship Council (MSC) certified sustainable fishery. This means that our customers can confidently know that the wild-caught, Alaska Pollock they enjoy on our Filet-O-Fish sandwich can be traced back to sustainably managed fisheries, direct from the pristine waters of Alaska.”