Saving Seafood

U.S. Gulf and Atlantic Menhaden Fisheries Enter MSC Sustainability Assessment

June 15, 2017 — The following was released by the Marine Stewardship Council:

The Marine Stewardship Council (MSC) has announced that the U.S. Atlantic menhaden and U.S. Gulf of Mexico menhaden fisheries have entered the evaluation process in order to acquire the respected blue ecolabel for sustainable fishing. The assessments are being conducted by third-party independent auditors SAI Global at the request of Omega Protein.

Menhaden are caught commercially via the modern purse seine reduction method.  They are used in fishmeal and fish oil for human and animal nutrition, due to their high natural concentration of healthy omega-3 fatty acids. Menhaden are also valuable as bait for fishers targeting other commercially valuable species, such as lobster.

Atlantic menhaden (Brevoortia tyrannus) appear in estuaries and coastal waters from northern Florida to Nova Scotia. 

Gulf menhaden (Brevoortia patronus) have a similar biology to Atlantic menhaden. They have a Gulf-wide range, from the Yucatan Peninsula in Mexico, across the western and northern Gulf to eastern Florida. Adults are found in nearshore waters and lower bays, while juveniles are found in fresh and brackish estuaries and rivers.

The second largest US fishery

Between the Atlantic and Gulf Coasts, the U.S. menhaden fishery is the second largest in the country by weight, trailing only Alaska pollock.

Commercial landings of Atlantic menhaden peaked in the 1950s, while commercial landings of Gulf menhaden peaked in the early 1980s.

“The MSC blue ecolabel is the gold standard for sustainable fishing worldwide. We are extremely proud of the work we’ve done to conduct our fishing operations sustainably, and we’re excited to share this work with the auditors as they undertake this assessment to the MSC Standard,” said Ben Landry, the Director of Public Affairs for Omega Protein. “We are confident that the menhaden fishery will meet the MSC Standard, recognizing its advances in responsible harvesting methods as we continue to pursue the most sustainable fishing practices available.”

Eric Critchlow, MSC U.S. program director, said, “We welcome the U.S. Gulf of Mexico and Atlantic menhaden purse seine fisheries’ decision to enter MSC assessment. This is an important milestone for the MSC and for fishing in the United States.”

MSC’s Standard for Sustainable Fishing

The MSC Fisheries Standard is designed to assess the sustainability of fishery practices and management methods. The standards used to evaluate fisheries have been developed in deliberation with scientists, industry, and conservation groups, and reflect the most up-to-date fisheries science and management practices.

The MSC Standard is based on three core principles that every fishery must meet in order to be MSC certified:

  1. Sustainable fish stocks: Fishing activity must be at a level which ensures it can continue indefinitely.
  2. Minimizing environmental impact: Fishing operations must be managed to maintain the structure, productivity, function, and diversity of the ecosystem.
  3. Effective Management: The fishery must comply with relevant laws and have a management system that is responsive to changing circumstances.

The assessment is being carried out by the certification body SAI Global Assurance Services and has an expected completion date of December 2017. The MSC assessment process is open for public input. Those interested in the menhaden fishery can participate by contacting Jean Ragg at Jean.Ragg@saiglobal.com.

About Omega Protein

Omega Protein Corporation (NYSE: OME) a century old nutritional product company that develops, produces and delivers healthy products throughout the world to improve the nutritional integrity of foods, dietary supplements and animal feeds. Omega Protein’s mission is to help people lead healthier lives with better nutrition through sustainably sourced ingredients such as highly-refined specialty oils, specialty proteins products and nutraceuticals. 

The Company operates seven manufacturing facilities located in the United States, Canada and Europe. The Company also uses over 30 vessels to harvest menhaden, a fish abundantly found off of the coasts of the Atlantic Ocean and Gulf of Mexico. Its website is www.omegaprotein.com.

About the Marine Stewardship Council (MSC) 

The Marine Stewardship Council (MSC) is an international non-profit organization. Its vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. The MSC certification program recognizes and rewards sustainable fishing practices and is helping create a more sustainable seafood market.

The blue MSC label on a seafood product means that:

  • It comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing.
  • It’s fully traceable to a sustainable source.

More than 300 fisheries in over 35 countries are certified to the MSC’s Standard. These fisheries have a combined annual seafood production of almost 10 million metric tons, representing close to 12% of annual global marine harvest. More than 25,000 seafood products worldwide carry the blue MSC label. msc.org

U.S. Gulf and Atlantic Menhaden Fisheries Enter MSC Sustainability Assessment

HOUSTON — June 15, 2017 — The following was released today by Omega Protein:

Last week, the Marine Stewardship Council (MSC) announced that the U.S. Atlantic menhaden and U.S. Gulf of Mexico menhaden fisheries have entered the evaluation process in order to acquire the respected blue ecolabel for sustainable fishing. The assessments are being conducted by third-party independent auditors SAI Global at the request of Omega Protein.

Atlantic Menhaden

Atlantic menhaden (Brevoortia tyrannus) are small, oily fish that are caught commercially in a fish meal and fish oil fishery and a bait fishery. They appear in estuaries and coastal waters from northern Florida to Nova Scotia. While considered unfit for direct human consumption, menhaden caught via the modern purse seine method are used in fish meal and fish oil for human and animal nutrition, due to their high natural concentration of healthy omega-3 fatty acids. Menhaden are also valuable as bait for fishermen targeting other commercially valuable species, such as lobster.

Gulf Menhaden

Gulf menhaden (Brevoortia patronus) have a similar biology to Atlantic menhaden and are also caught in both a fish meal and fish oil fishery and a bait fishery. They have a Gulf-wide range, from the Yucatan Peninsula in Mexico, across the western and northern Gulf to eastern Florida. Adults are found in nearshore waters and lower bays, while juveniles are found in fresh and brackish estuaries and rivers.

The Second Largest U.S. Fishery

Between the Atlantic and Gulf Coasts, the U.S. menhaden fishery is the second largest in the country by weight, trailing only Alaska pollock. The purse seine fishery is notable for being extremely clean; according to the National Oceanic and Atmospheric Administration’s Chesapeake Bay Office, it is “one of the most selective, and effective fisheries,” as evidenced by an insignificant bycatch.

Commercial landings of Atlantic menhaden peaked in the 1950s, while commercial landings of Gulf menhaden peaked in the early 1980s. Harvest levels of menhaden have significantly decreased, essentially tracking fishing effort, since those high points, and the most recent stock assessments of Gulf menhaden and Atlantic menhaden confirm that neither species is undergoing overfishing or being overfished.

Statements from Omega Protein and MSC

“The MSC blue ecolabel is the gold standard for sustainable fishing worldwide. We are extremely proud of the work we’ve done to conduct our fishing operations sustainably, and we’re excited to share this work with the auditors as they undertake this assessment to the MSC Standard,” said Ben Landry, the Director of Public Affairs for Omega Protein. “We are confident that the menhaden fishery will meet the MSC Standard, recognizing its advances in responsible harvesting methods as we continue to pursue the most sustainable fishing practices available.”

“We welcome the U.S. Gulf of Mexico and Atlantic menhaden purse seine fisheries’ decision to enter MSC assessment,” said Eric Critchlow, MSC U.S. program director. “This is an important milestone for the MSC and for fishing in the United States.”

MSC’s Standard for Sustainable Fishing

The MSC Fisheries Standard is designed to assess the sustainability of fishery practices and management methods. The standards used to evaluate fisheries have been developed in deliberation with scientists, industry, and conservation groups, and reflect the most up-to-date fisheries science and management practices.

The MSC Standard is based on three core principles that every fishery must meet in order to be MSC certified:

  1. Sustainable fish stocks: Fishing activity must be at a level which ensures it can continue indefinitely.
  2. Minimizing environmental impact: Fishing operations must be managed to maintain the structure, productivity, function, and diversity of the ecosystem.
  3. Effective Management: The fishery must comply with relevant laws and have a management system that is responsive to changing circumstances.

The assessment is being carried out by the certification body SAI Global Assurance Services and has an expected completion date of December 2017. The MSC assessment process is open for public input. Those interested in the menhaden fishery can participate by contacting Jean Ragg at Jean.Ragg@saiglobal.com.

Success of Alaska Pollock Fishery is focus of SeaWeb Seafood Summit Panel

SEATTLE (Saving Seafood) — June 7, 2017 — The success of the industrial pollock fishery in the Eastern Bering Sea, which generally harvests in excess of one million metric tons each year, was the focus of a panel at the SeaWeb Seafood Summit on Tuesday. The panel, “Moving Beyond Fishery Certification: Using Collaboration, Technology and Innovation to Further Improve Sustainability” was moderated by Tim Fitzgerald of the Environmental Defense Fund. Panelists were Allen Kimball of Trident Seafoods, Richard Draves of American Seafoods, and Karl Bratvold of Starbound LLC. Trident Seafoods is a large, vertically integrated company, which processes Alaska pollock at shoreside facilities. Vessels owned by Starbound and American Seafoods harvest and process Alaska pollock at sea.

Panelists discussed the development of the Alaska pollock fishery: from before extended jurisdiction through the period of transition to a fully domestic fishery, to the years before rationalization when catcher-processors and catcher vessels competed in an Olympic-style race for fish, to the advent of an effective and efficient enterprise with the establishment of catch shares under the American Fisheries Act (AFA). Under the AFA, quota share is permanently allocated between the at sea and shoreside processing sectors, and among cooperatives (groups of fishing companies) within each sector. AFA provisions encourage cooperation and collaboration within and between sectors and cooperatives, which has brought about many improvements.

Examples of successful collaboration and cooperation include avoidance of salmon bycatch, which is facilitated by comprehensive observer coverage, daily electronic communication of catch and bycatch information that is shared across the fishery, and binding agreements that require vessels to relocate to avoid bycatch or suffer substantive financial penalties. Similarly, collaboration on development of selective gear, development of gear with reduced drag, and other shared innovations have been effective in reducing bycatch and greenhouse gas emissions, and increasing operating efficiency. All of the panelists highlighted their commitment to science-based management, their support for federal government science, and the extent to which they collectively fund scientific research. They also spoke about the importance and value associated with Marine Stewardship Council (MSC) certification.

Additionally, the panelists emphasized the extent to which rationalization through catch shares has improved the harvesting and processing processes, as well as increased safety and operational efficiency.

This session told the story of Alaska pollock and illustrated the benefits of a well crafted and well implemented catch share program, as well as MSC certification. Other fisheries can learn from this experience, but it’s important to note that this is not a “one size fits all” solution that is immediately applicable in all types and scales of fisheries.

GSSI’s Accomplishments, Challenges Take Center Stage at SeaWeb Seafood Summit Panel

SEATTLE (Saving Seafood) – June 7, 2017 – The Global Seafood Sustainability Initiative (GSSI) was established in 2013 as a collective, non-competitive approach for industry, NGOs, the United Nations Food and Agriculture Organization (FAO), and government agencies to address growing confusion in the seafood certification landscape. Over the last four years, they have achieved considerable success in addressing this goal.

At Tuesday’s SeaWeb Seafood Summit panel, “GSSI – Benchmarking and the Certification Landscape,” members of the GSSI Steering Board (Bill DiMento, High Liner Foods; Lesley Sander, Sodexo; Ron Rogness, American Seafoods; Andrea Weber, METRO AG; and Herman Wisse, GSSI Program Director) shared their perspectives on the initiative’s importance, the extent to which the GSSI has already been recognized, and the GSSI’s future.

The GSSI’s most important achievement is the completion of the Global Benchmark Tool in October 2015. This was designed and implemented through broad participation and consultation; engaging stakeholders, NGOs, scientists, managers, harvesters, seafood suppliers, and consumers; and creating a public/private partnership with FAO. Through this unique relationship with FAO, the Benchmarking Tool has been developed in close conformance to the Code of Conduct for Responsible Fisheries.

Success to date can be measured in two ways: use of the Benchmarking Tool to recognize existing certification schemes, and adoption of the GSSI standard by producers, processors, suppliers, and consumers. Three certification schemes have already successfully completed the benchmarking process: the Marine Stewardship Council, Alaska Responsible Fisheries Management (RFM), and Iceland RFM. Additionally, two aquaculture certification schemes are currently being benchmarked. Thus, use of the Benchmarking Tool is already demonstrating noteworthy success.

Adoption and recognition of the GSSI standard is also showing considerable success. Large and small organizations in all sectors are joining the initiative with an increasing number of substantive commitments to source seafood under the GSSI hallmark. The recently announced commitment by the organizers of the 2020 Tokyo Olympics to endorse the GSSI standard for seafood served during the games is a significant endorsement.

The panel session was very well attended, as panelists communicated the GSSI concept, the remarkable amount of work that has been done to develop and implement the Benchmarking Tool, and its successful application. Panelists also shared their enthusiasm for GSSI, and the potential for GSSI to promote more sustainable seafood across the industry.

SFP initiative aims for 75 percent sustainable seafood globally

June 6, 2017 — The Sustainable Fisheries Partnership announced on Monday, 5 June at the SeaWeb Seafood Summit in Seattle, Washington, U.S.A., the launch of an initiative aimed achieving the goal of seeing 75 percent of the world’s seafood sourced sustainably or improving toward sustainability by 2020.

At its launch announcement at the summit, SFP, a nonprofit dedicated reducing the environmental and social impacts of fishing and fish farming , called on the seafood industry at large to consider industry-based improvement projects and similar pre-competitive collaborations to help achieve the goal.

“Although the objectives of Target 75 may seem ambitious, our initiative is only calling for our partners and their suppliers to continue with activities that are already underway, and for some others to get on board,” SFP said in its launch statement. “If companies are prepared to assess their supply chains, identify the fisheries and aquaculture regions that need improving, and mobilize their suppliers to launch fishery and aquaculture improvement projects (FIPs and AIPs), it will be possible to meet the target.

Bill DiMento, High Liner Foods’ Vice President of Quality Assurance, Sustainability initiatives, and Government Affairs said his company “loves the goal and will support the effort.”

“Setting goals like this is certainly ambitious but it’s needed to set the pace for the rest of the world,” he said.

SFP said it would use either Marine Stewardship Council certification or a “Green” rating from the Monterey Bay Aquarium’s Seafood Watch program to define a fishery as “sustainable.” To be defined as “improving,” a fishery must have a grade of “C” or higher as ranked by SFP’s FIP evaluation tool.

“Our two programs are complementary,” Brian Perkins, the North American regional director of the Marine Stewardship Council, said at the SeaWeb press conference. “We have same goal in mind, which is 100 percent sustainable fisheries worldwide. And at MSC, our goal is 20 percent of world fisheries engaged in our by 2020. If we both charge at the goals, we might actually get there.”

Read the full story at Seafood Source 

Canada’s first redfish fishery achieves MSC certification as sustainable

May 23, 2017 — The following was released by the Marine Stewardship Council:

The Marine Stewardship Council (MSC) and the Groundfish Enterprise Allocation Council (GEAC) are proud to announce Canada’s first redfish fishery to meet the globally recognized MSC Fishery Standard.  With this achievement, Acadian redfish (Sebastes fasciatus), also known as Atlantic redfish or ocean perch, caught in Northwest Atlantic Fisheries Organization (NAFO) Division 3LN, can now be sold as MSC certified by companies with MSC Chain of Custody certificates.

International collaboration toward successful rebuilding

Straddling Canadian and international waters, 3LN redfish has a colourful history dotted by interaction with Soviet, Cuban, South Korean, Portuguese and Spanish fleets. Overfishing in the late 1980s caused depletion that led to a moratorium being declared on directed fishing in 1998. After years of careful management, the stock recovered and the fishery was re-opened in 2010.

Managed by the Northwest Atlantic Fisheries Organization (NAFO), a cautious Total Allowable Catch (TAC) is established through a well tested harvest control rule that has been peer-reviewed by scientists from NAFO-member countries.  This management approach has proven effective at continuing stock growth and is expected to continue to guide this fishery through long-term sustainability.

Canada holds 42.6% share of the TAC, the majority of which is caught by Ocean Choice International vessels fishing on the Grand Banks of Newfoundland.

“This certificate is a demonstration of the rigour applied to the management of the Canadian redfish fishery in 3LN.”says Bruce Chapman, President of GEAC, the industry association representing the fishery client group. “We continue to work towards all of our fisheries being able to bear the MSC label.” 

Meeting the world’s most recognized standard for sustainability

Redfish are long-lived species with unique reproductive characteristics that demand strong management measures to ensure protection of the stocks. To achieve MSC certification, the 3LN redfish fishery demonstrated it meets all three MSC Principles through a healthy target stock, very low by-catch and high unlikelihood of disrupting ecosystem structure and function, and effective management.

Beyond TAC and individual country quotas, other conservation measures for redfish include gear specifications, restrictions on areas and times of fishing and protection of sensitive areas.

Jay Lugar, Program Director for MSC in Canada added: “The combined efforts of all actors to follow globally accepted best fishery management practices for 3LN redfish is a clear signal to world markets of a long-term commitment to maintaining the stock at sustainable levels. It is also proof that fish stocks can recover and robust fisheries management works. The MSC is proud be a vehicle that the Canadian fishing industry employs to demonstrate this.”

The rigorous 24-month assessment against the MSC standard was undertaken by independent certifier SAI Global Services.

ISSF Annual Report Focuses on Tuna Fishing Best Practices and Participating Company Conformance with Science-based Conservation Measures

May 23, 2017 — The following was released by the International Seafood Sustainability Foundation:

The International Seafood Sustainability Foundation (ISSF) released its 2016 annual report today, Best Practices, Better Solutions, which outlines tuna sustainability achievements and argues for continuous improvement of global tuna fisheries through collaboration and advocacy.

“ISSF marked its seventh anniversary in 2016, and I’m proud to have been part of this unique organization from the beginning,” said ISSF President Susan Jackson in her opening letter. “Through our many activities and partnerships over the years — made possible by progressive tuna companies and other funders — we have deepened our understanding about what it takes to ‘be’ sustainable, and to advance the cause.”

Best Practices, Better Solutions focuses on ISSF’s collaborations on “best practices” in tuna and ocean conservation sustainability with fishers, tuna companies, retailers, regional fisheries management organizations (RFMOs), and other governing bodies, working closely with nongovernmental organizations (NGOs), scientific agencies, and charitable foundations.

Report Highlights

The report offers these special features:

  • Spotlights on fish aggregating device (FAD) management, electronic monitoring and reporting, and harvest control rules — including timelines that track best-practice milestones 2009-2016 as well as graphics showing RFMO proposal activity
  • Graphics documenting skipper acceptance of best practices, including bycatch mitigation techniques
  • Charts showing tuna stock status based on catch and abundance
  • Table with Marine Stewardship Council (MSC) performance indicator averages for global tuna fisheries
  • Summary of ISSF advocacy efforts, including joint letters, blogs, and RFMO side events
  • Graphic showing how RFMO proposals track with ISSF advocacy priorities
  • Reflections from outgoing ISSF Board chair Juan Corrales

It also covers these notable ISSF achievements:

  • Five new tuna companies joined as participating companies in 2016.
  • ISSF Skippers Workshops were held in China and Vietnam for the first time; a record 343 vessel crew were trained in 2016 workshops.
  • In North America, Europe, and Africa 32 retailers that purchase tuna have incorporated ISSF guidelines in their procurement policies.

Conservation Measures & Commitments Compliance Report

ISSF’s annual report also serves as the platform to share the organization’s annual Conservation Measures and Commitments Compliance Report. The report shows a conformance rate of 97.5 percent by 28 ISSF participating companies as of March 31, 2017 — up from 95.6 percent in November 2016 — across 21 ISSF conservation measures in effect in 2016. Twenty-two of 28 companies were fully compliant across all measures.  

The report tracks ISSF participating companies’ progress in conforming with measures like these:

As part of its commitment to transparency and accountability, ISSF engages third-party auditor MRAG Americas to audit ISSF participating companies — assessing their compliance with ISSF’s conservation measures. MRAG Americas conducts independent auditing based on a rigorous audit protocol.

In addition to a summary report, MRAG Americas issues individual company reports that document in detail each organization’s compliance with ISSF’s conservation measures. ISSF publishes these individual company compliance reports on its website.

ISSF Participating Companies account for about 75% of the global canned tuna market.

NE Fisheries Scientists Expect Drastic Changes as Gulf of Maine and Georges warm 7 to 9 degrees

May 19, 2017 — SEAFOOD NEWS — A new paper by a number of scientists formerly with NOAA’s Northeast Fisheries Science Center suggests that there will be drastic changes in fisheries and the ports that depend on them during the next 60 to 80 years. Among the predictions for specific species, lobster and dogfish are likely to thrive. Also mid-Atlantic Fish like croaker and striped bass will find more suitable habitat in New England. The “changes will result in ecological, economic, social, and natural resource management challenges throughout the region,” said Kristin Kleisner, the lead author of the study. “It is important to understand large-scale patterns in these changes so that we can plan for and mitigate adverse effects as much as possible.”

The USDA said domestic catfish processors operate similarly to meat and poultry processing-only operations and can be subject to inspections just once per production shift. When the USDA adopted catfish inspections last March, inspectors practiced continuous inspection procedures so the agency could understand the fish slaughtering and production process. But the USDA said it is adopting the FDA’s definition of fish processing, which combines the slaughter and processing steps. This will exempt domestic catfish operators from continuous inspections once the program takes full effect this September.

In other news, Russia plans to significantly increase exports of cod and pollock to the Latin American market in coming years. Russia’s Federal Fishery Agency said demand for white fish in the domestic market is relatively low. Meanwhile, demand for white fish is up significantly in such countries as Brazil, Argentina and other Latin America states. To date, there are already several agreements to supply Russian cod and pollock to Brazil.

The season’s first catch of Copper River salmon will arrive in Seattle straight from Alaska this Friday. As per tradition, the Alaska Airlines Boeing “salmon 30 salmon” will deliver the fish to the Sea-Tac Airport. The seasoned opened this morning.

Finally, The Ecology Action Centre (EAC) said the suspension of the offshore Marine Stewardship Council certificate for the Newfoundland cod fishery in the 3Ps region confirmed its initial concern and objection to the designation. The EAC was among a group that objected to the 3Ps certification last year. “While we fully support efforts to both achieve and celebrate improvements in sustainable fisheries, we had deep concerns about this cod stock throughout the certification process. Suffice it to say we are not at all surprised that the issues we raised last year, including low bar for recovery, evidence of poor stock health and a high rate of mortality,” said Susanna Fuller, Senior Marine Conservation Coordinator at the Ecology Action Centre.

This story originally appeared on SeafoodNews.com, a subscription site. It is reprinted with permission.

Lidl commits to full sustainability for fresh and frozen seafood in the US

May 18, 2017 — Lidl supermarket locations within the United States will sell only certified sustainable fresh and frozen seafood as part of its daily fish counter assortments,  the company announced on 17 May.

The decision is supported by a partnership recently established between Lidl US, the Marine Stewardship Council, the Global Aquaculture Alliance’s Best Aquaculture Practices (BAP) program and the Aquaculture Stewardship Council (ASC).

“We are pleased to announce that our entire everyday fresh and frozen seafood assortment will be certified sustainable,” Lidl US Chief Commercial Officer Boudewijn Tiktak said. “We are proud to work closely with the Marine Stewardship Council (MSC), Best Aquaculture Practices (BAP) and the Aquaculture Stewardship Council (ASC) in this step to ensure suppliers meet our high-quality standards. As a company, we are always working to make better and more sustainable choices attainable to all customers and this is an important part of that promise.”

“Lidl’s commitment to certified sustainable sourcing for all fresh and frozen seafood in its core assortment will indeed set a new standard in the U.S. market,” added Brian Perkins, MSC’s regional director for the Americas. “When people purchase MSC-certified seafood, their choice supports fishermen around the world who are working hard to meet the world’s most rigorous standard for environmental sustainability of wild capture fishing.”

Chris Keller, BAP’s Director of North American Market Development, noted the broad scope that such a commitment encompasses.

“This is a tremendous step by Lidl to ensure that its entire core assortment of fresh and frozen seafood is third party certified,” Keller said. “This important commitment helps address issues such as disease, antibiotic use and social welfare in the supply chain. Lidl clearly sees how this is the next frontier in responsible and sustainable sourcing. We applaud the vision and commitment of Lidle as they join with BAP to drive true change in the market place and the industry.”

Read the full story at SeafoodSource.com

Brasil’s Swift Launches Latin America’s First Certified Sustainable Seafood Product Line

May 4, 2017 — SAO PAULO, Brazil — The following was released by the Aquaculture Stewardship Council and the Marine Stewardship Council:

JBS, through 54 Swift shops in the Sao Paulo region of Brasil, have launched the first Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) certified retail seafood product line in Latin America.

The initial product line includes a variety of ASC certified salmon products from Chile as well as tilapia from Brasil.

Further ASC certified products are planned, including trout and bivalves. Shrimp, either from Brasil or from Ecuador, is a priority.

The ASC is also planning to introduce Brazilian native species standards next year that will make it possible to have certified tambaqui, pirarucu, pintado and pacu available.

For the MSC, Alaskan pollock and chum salmon are part of the launch. Alaskan Pacific cod will soon be added and Atlantic cod products are at planning stage.

Paulo Christofani, the project Manager at JBS, said “we are extremely proud to be the first retailer in Latin America to launch an ASC/MSC product line. Sustainability is a priority for JBS and we aim to engage with our customers with marketing materials to inform and promote this initiative”.

Laurent Viguie, Latin American Manager for the ASC: “JBS/Swift have showed real initiative to launch this product range in Brasil. They are being very pro-active in encouraging their suppliers to achieve ASC certification. We hope that this will encourage more retailers in the region to follow their example”.

Brian Perkins, America Regional Director for the MSC said: “When people purchase MSC certified seafood, their choice supports fishermen around the world who are working hard to meet the world’s most rigorous standard for environmental sustainability of wild-capture fishing.”