Saving Seafood

MSC: Ocean Naturals and Kraft Heinz Offer Sustainable, Traceable Tuna from Ocean to Plate

March 6, 2018 — SEATTLE — The following was released by the Marine Stewardship Council:

Food service restaurants who serve Ocean Naturals brand tuna from Kraft Heinz are serving seafood that supports the fishermen and fisherwomen who are working hard to meet the world’s most rigorous standard for sustainable fishing. Kraft Heinz has achieved Marine Stewardship Council (MSC) Chain of Custody (CoC) certification for their skipjack and albacore tuna, which is sold to food service operators in the United States for tuna sandwiches and tuna salads.

Kraft Heinz has obtained Chain of Custody (CoC) certification demonstrating their commitment to the sustainability of the fishery. With CoC certification, they can provide restaurant operators with confidence in the sustainability credentials of the Ocean Naturals tuna supplied by The Tuna Store, a part of the Tri Marine Group, that they use in their sandwich and salad recipes.

“This is tuna with not only great sustainability credentials but also a very rich and compelling story about tuna dependent island communities catching and producing quality tuna products for the U.S. market, ” according to Joe Hamby CEO of The Tuna Store.

The MSC is an international non-profit organization, established to safeguard seafood supplies for the future. Recognized as the world’s leading certification program for sustainable, wild-caught seafood, the MSC works with leaders within the fishing industry and seafood sector to create a more sustainable seafood market.

All tuna served at dining institutions in the U.S. market that use Ocean Naturals tuna is sourced from a sustainable and well-managed fishery. Ocean Naturals Skipjack tuna now comes from the Solomon Islands and island cannery Sol Tuna while the Albacore is sourced from the Cook Islands fishery. Roughly 13 percent of the annual global harvest of wild-capture fisheries are MSC certified.

“We congratulate Kraft Heinz on attaining MSC Chain of Custody certification and joining The Tuna Store in providing sustainable tuna options in the U.S.” said Brian Perkins, MSC regional director, Americas. “The MSC sets robust and credible requirements for organizations handling MSC certified seafood, and we’re proud that The Tuna Store and Kraft Heinz are among those taking the lead in seafood sustainability.”

Because Ocean Naturals tuna is offered in food service establishments (i.e. – delis, cafeterias, food service restaurants, etc.), consumers may not be aware that they’re eating certified, sustainable seafood. Kraft Heinz intends on focusing on chefs, food operators, and buyers who can feel good about serving MSC-certified tuna and in turn passing the benefit on to the consumer.

About the MSC

The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. Our ecolabel and certification program recognises and rewards sustainable fishing practices and is helping create a more sustainable seafood market.

The MSC ecolabel on a seafood product means that:

  • It comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing.
  • It’s fully traceable to a sustainable source.

More than 300 fisheries in over 34 countries are certified to the MSC’s Standard. These fisheries have a combined annual seafood production of almost nine million metric tonnes, representing 12% of global marine catch. More than 25,000 seafood products worldwide carry the MSC label. For more information visit www.msc.org

 

Final determination on assessment of the Northeastern Tropical Pacific tuna fishery

August 7, 2017 — The following was released by the Marine Stewardship Council:

Following the decision of an independent adjudicator, the third party assessment of the Northeastern Tropical Pacific purse seine yellowfin & skipjack tuna fishery has been upheld, confirming the certifier’s determination that the fishery meets the MSC Fisheries Standard.

The fishery, operated by the Pacific Alliance of Sustainable Tuna (PAST), includes 36 purse seine vessels fishing for yellowfin and skipjack with both free-school and dolphin associated sets.

The certifier will now need to review the independent adjudicator’s decision and update its final report to include the revised scoring requested by the IA. This content must be approved by the IA before the certifier can move forward to issue the public certification report for the fishery, at which point the fishery would be certified.

The MSC Standard is widely recognized as the world’s most credible and robust standard for sustainable, well-managed fisheries. Only fisheries that demonstrably meet the MSC’s rigorous, scientific requirements for sustainability achieve MSC certification.

Since entering the assessment process in 2014, the fishery has undergone detailed review and assessment by an independent team of experts headed up by MSC-accredited certifier, SCS Global Services. As part of this process the MSC requires certifiers to seek and consider formal input from all interested stakeholders. In this case, it conducted numerous rounds of stakeholder input, and reviewed and responded to nearly 300 pages of stakeholder comments. This is an essential part of a thorough and credible assessment of a fishery’s practices. The findings were also peer reviewed by two independent experts, subject to MSC technical oversight, and reviewed by the scheme’s accreditation body, Accreditation Services International.

Consideration of objections

Following the assessment team’s final determination that the fishery should be certified, the MSC received an objection to certification from the World Wildlife Fund (WWF). These concerns were reviewed and considered in detail in an orderly and transparent process by an independent adjudicator.

The independent adjudicator, Melanie Carter is a legal expert with extensive fisheries, law, and mediation experience, as well as an understanding of the MSC Fisheries Standard and assessment methodology.  She published her decision today to uphold the determination of SCS Global Services. Her decision, including the supporting reasoning, is available on msc.org.

Recognising improvements

Since the 1980s, concern for the impacts of purse seine fishing in the Eastern Tropical Pacific Ocean (EPO) drove international governments and NGOs to sign a series of transformative conservation agreements focused on ensuring the sustainability purse seine fishing in the EPO. One of the most significant of these is the 1999 Agreement on the International Dolphin Conservation Program (AIDCP), focused on ensuring the sustainability of fishing in the EPO and the protection of dolphin populations through science-based regulation, concerted improvement of fishing practice, and independent monitoring by onboard scientific observers. The AIDCP was awarded the Margarita Lizárraga Medal by the United Nations Food and Agriculture Organization in 2005 for its “unqualified success” in protecting dolphin and ensuring the sustainability of fishing in the EPO. Under this agreement, which requires 100% coverage by onboard scientific observers to monitor compliance, fishers work proactively to ensure the live release of all non-tuna species including dolphin. Data show that between 1985 and 1997 dolphin mortalities as a result of purse seine fishing in the Eastern Tropical Pacific fell by 99%. Since then, dolphin populations have been increasing, according to the international regulator in the ocean the Inter-American Tropical Tuna Commission (IATTC).

Brian Perkins, MSC regional director – Americas, said: “A MSC assessment is a highly transparent and meticulous process and I applaud any fishery that puts themselves under the microscope and scrutiny of this assessment. Decisions are made based on science and evidence, and in a highly consultative manner. In reaching its conclusion that this fishery should be certified, the assessment team took full consideration of the impacts this fishery has on the entire ecosystem, including dolphin populations.”

Ongoing conditions of certification

As part of its commitment to achieve MSC certification, PAST has committed to a comprehensive sustainability action plan, which includes: further dolphin protection measures including investments in net alignment and training in best practices across the fleet; significant financial investment in an international research program to assess dolphin populations in the Eastern Tropical Pacific Ocean; zero retention and maximum live release program for all sharks and rays; and active stakeholder engagement in building more transparency in fisheries in Mexico.

The IA’s final decision is available on msc.org

SFP initiative aims for 75 percent sustainable seafood globally

June 6, 2017 — The Sustainable Fisheries Partnership announced on Monday, 5 June at the SeaWeb Seafood Summit in Seattle, Washington, U.S.A., the launch of an initiative aimed achieving the goal of seeing 75 percent of the world’s seafood sourced sustainably or improving toward sustainability by 2020.

At its launch announcement at the summit, SFP, a nonprofit dedicated reducing the environmental and social impacts of fishing and fish farming , called on the seafood industry at large to consider industry-based improvement projects and similar pre-competitive collaborations to help achieve the goal.

“Although the objectives of Target 75 may seem ambitious, our initiative is only calling for our partners and their suppliers to continue with activities that are already underway, and for some others to get on board,” SFP said in its launch statement. “If companies are prepared to assess their supply chains, identify the fisheries and aquaculture regions that need improving, and mobilize their suppliers to launch fishery and aquaculture improvement projects (FIPs and AIPs), it will be possible to meet the target.

Bill DiMento, High Liner Foods’ Vice President of Quality Assurance, Sustainability initiatives, and Government Affairs said his company “loves the goal and will support the effort.”

“Setting goals like this is certainly ambitious but it’s needed to set the pace for the rest of the world,” he said.

SFP said it would use either Marine Stewardship Council certification or a “Green” rating from the Monterey Bay Aquarium’s Seafood Watch program to define a fishery as “sustainable.” To be defined as “improving,” a fishery must have a grade of “C” or higher as ranked by SFP’s FIP evaluation tool.

“Our two programs are complementary,” Brian Perkins, the North American regional director of the Marine Stewardship Council, said at the SeaWeb press conference. “We have same goal in mind, which is 100 percent sustainable fisheries worldwide. And at MSC, our goal is 20 percent of world fisheries engaged in our by 2020. If we both charge at the goals, we might actually get there.”

Read the full story at Seafood Source 

Brasil’s Swift Launches Latin America’s First Certified Sustainable Seafood Product Line

May 4, 2017 — SAO PAULO, Brazil — The following was released by the Aquaculture Stewardship Council and the Marine Stewardship Council:

JBS, through 54 Swift shops in the Sao Paulo region of Brasil, have launched the first Aquaculture Stewardship Council (ASC) and Marine Stewardship Council (MSC) certified retail seafood product line in Latin America.

The initial product line includes a variety of ASC certified salmon products from Chile as well as tilapia from Brasil.

Further ASC certified products are planned, including trout and bivalves. Shrimp, either from Brasil or from Ecuador, is a priority.

The ASC is also planning to introduce Brazilian native species standards next year that will make it possible to have certified tambaqui, pirarucu, pintado and pacu available.

For the MSC, Alaskan pollock and chum salmon are part of the launch. Alaskan Pacific cod will soon be added and Atlantic cod products are at planning stage.

Paulo Christofani, the project Manager at JBS, said “we are extremely proud to be the first retailer in Latin America to launch an ASC/MSC product line. Sustainability is a priority for JBS and we aim to engage with our customers with marketing materials to inform and promote this initiative”.

Laurent Viguie, Latin American Manager for the ASC: “JBS/Swift have showed real initiative to launch this product range in Brasil. They are being very pro-active in encouraging their suppliers to achieve ASC certification. We hope that this will encourage more retailers in the region to follow their example”.

Brian Perkins, America Regional Director for the MSC said: “When people purchase MSC certified seafood, their choice supports fishermen around the world who are working hard to meet the world’s most rigorous standard for environmental sustainability of wild-capture fishing.”

Northeast Pacific is the region producing most Marine Stewardship Council fish

December 23, 2016 — The Northeast Pacific fishing area annually produces a total of 2.6 million metric tons of certified seafood from Marine Stewardship Council (MSC) sustainable fishing standard, representing 83 per cent of the total catch of the area.

The MSC certified seafood from the area — covering Northern California, Oregon, Washington, British Columbia, Gulf of Alaska and Bering Sea waters — ranks first for the percentage and includes MSC certified salmon, albacore tuna, pink shrimp, hake, halibut, sablefish, Pacific cod, and Alaska pollock fisheries.

Another North American fishing area, the Northwest Atlantic — waters from North Carolina, the US mid-Atlantic, New England, and Eastern Canada — ranked seventh globally with 32 per cent (580,000 metric tons) of the total catch being MSC certified.

This area is home to MSC certified swordfish, spiny dogfish, sea scallop, lobster, Acadian redfish, haddock, pollock, Atlantic halibut, snow crab, Northern shrimp and Arctic surf clam fisheries.

The analysis and ranking was done as part of the recently published MSC Annual Report 2015-2016, which also reported that MSC certified fisheries caught more than 9.3 million metric tons of seafood in 2015-16, representing almost 10 per cent of the total global wild caught seafood by volume.

The global volume of MSC certified catch has increased by 6 per cent since 2014-15, while the MSC certified supply chain has climbed 16 per cent over the same period.

Between April 2015 and March 2016, the number of processors, restaurants and caterers with MSC Chain of Custody grew from 2,879 to 3,334 companies, operating in 37,121 sites across 82 countries. More than 20,000 products now carry the blue MSC label and can be traced back to fisheries which meet the MSC’s world-class standard for sustainable fishing.

Commenting on the results, Brian Perkins, MSC Regional Director – Americas, said, “When people purchase MSC certified seafood, their choice supports fishermen around the world who are working hard to meet the world’s most rigorous standard for environmental sustainability.”

“While we’re proud of the MSC certified fisheries here in North America, it takes a global effort to safeguard seafood supplies for the future,” pointed out Perkins.

For her part, Christina Burridge, Executive Director, B.C. Seafood Alliance and Chair, International Association of Sustainable Fisheries, stressed that fishermen on the Pacific Coast of the US and Canada are proud to be recognized by the MSC for their responsible stewardship of a renewable food resource for their countries and the world.

Read the full story at Fish & Information Services

U.S. and Canada fishing areas boast highest certified sustainable catch

December 21st, 2016 — The following was released by the Maine Stewardship Council: 

A whopping 83 percent* of the total catch from the Northeast Pacific fishing area (including Northern California, Oregon, Washington, British Columbia, Gulf of Alaska and Bering Sea waters) is certified to the Marine Stewardship Council (MSC) sustainable fishing standard. That’s 2.6 million metric tons of MSC certified seafood annually. Of the major global fishing areas, the Northeast Pacific – home to MSC certified salmon, Albacore tuna, pink shrimp, hake, halibut, sablefish, Pacific cod, and Alaska pollock fisheries – ranks #1 for the percentage of catch that is MSC certified.

Another North American fishing area, the Northwest Atlantic (including waters from North Carolina, the U.S. mid-Atlantic, New England, and Eastern Canada) ranked seventh globally with 32 percent (580,000 metric tons) of the total catch being MSC certified. This area is home to MSC certified swordfish, spiny dogfish, sea scallop, lobster, Acadian redfish, haddock, pollock, Atlantic halibut, snow crab, Northern shrimp and Arctic surf clam fisheries. 

The analysis and ranking was done as part of the recently published MSC Annual Report 2015-2016, which also reported that MSC certified fisheries caught more than 9.3 million metric tons of seafood in 2015-16, representing almost 10 percent of the total global wild caught seafood by volume.

The global volume of MSC certified catch has increased by 6% since 2014-15, while the MSC certified supply chain has climbed 16% over the same period. Between April 2015 and March 2016, the number of processors, restaurants and caterers with MSC Chain of Custody grew from 2,879 to 3,334 companies, operating in 37,121 sites across 82 countries. More than 20,000 products now carry the blue MSC label and can be traced back to fisheries which meet the MSC’s world-class standard for sustainable fishing. 

Commenting on the results, Brian Perkins, MSC Regional Director – Americas, said, “When people purchase MSC certified seafood, their choice supports fishermen around the world who are working hard to meet the world’s most rigorous standard for environmental sustainability. While we’re proud of the MSC certified fisheries here in North America, it takes a global effort to safeguard seafood supplies for the future.”

Christina Burridge, Executive Director, B.C. Seafood Alliance and Chair, International Association of Sustainable Fisheries, said: “Fishermen on the Pacific Coast of the US and Canada are proud to be recognized by the MSC for their responsible stewardship of a renewable food resource for our countries and the world.  We look forward to the day when most of the world’s fisheries can meet the MSC standard.”

All MSC certified seafood comes from fisheries which have been independently certified to the MSC’s standard for sustainable fishing, widely recognized as the world’s most credible and robust seafood sustainability certification.  

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Media contact: 

Jon Corsiglia, US Media Manager, Marine Stewardship Council, jon.corsiglia@msc.org +1 (202) 793-3286

MASSACHUSETTS: Gloucester fishermen achieve sustainability certification for Acadian Redfish, Haddock and Pollock

August 19, 2016 — The following was released by the Marine Stewardship Council:

GLOUCESTER, Mass. — To prove that their Acadian redfish, haddock and pollock fisheries meet rigorous sustainability requirements, Gloucester-based Sustainable Groundfish Association, Inc. (SGA) has achieved certification to the Marine Stewardship Council (MSC) Fisheries Standard. This science-based standard is the world’s most credible and recognized standard for environmentally sustainable wild-caught seafood.

Kristian Kristensen of Cape Ann Seafood Exchange, a member of SGA, said: “MSC certification allows consumers to buy New England redfish, haddock and pollock with the confidence that the fisheries will continue to be operated and managed in a sustainable manner. We are committed to preserving a way of life for commercial fishermen and their families while minimizing ecosystem impact to insure these fisheries are sustainable for generations to come.”

Acadian redfish, haddock and pollock are all lesser known fish species that New England fishermen have turned to as economically viable and sustainable alternatives. The total combined commercial harvest for these fish, which are caught in the waters of the Gulf of Maine and Georges Bank, was valued at more than $21 million in 2013. The redfish and pollock fisheries currently harvest less than half of their annual quotas.

Brian Perkins, MSC regional director – Americas, said: “The MSC’s vision is for oceans to be teeming with life for future generations. We are extremely pleased to see the US Acadian redfish, haddock and pollock fishery succeed in the MSC process and we hope to be their partner in creating and maintaining new markets.”

New England benefits from a concentration of certified sustainable fisheries. However, consumer awareness of the abundant sustainable seafood offerings from area sellers remains low. To address this, the MSC recently launched a campaign to educate New England consumers about identifying sustainable seafood products. MSC will take its “Good Catch!” campaign and promo video directly to consumers this month with events at Whole Foods and Big Y grocery stores, which feature MSC at their fresh fish counters, in greater Boston, Springfield and Great Barrington, as well as at Green Fest and the Quincy Farmers Market.

The independent assessment of the Acadian redfish, haddock and pollock fisheries was conducted by SAI Global Assurance Services, an accredited third-party conformity assessment body. SAI Global Assurance Services assembled a team of fishery science and policy experts to evaluate the fishery according to the three principles of the MSC Fisheries Standard: the health of the stock; the impact of fishing on the marine environment; and the management of the fishery. The MSC process is open to stakeholders and all results are peer reviewed.

Marine Stewardship Council appoints Eric Critchlow as new U.S. Program Director

August 19, 2016 — The following was released by the Marine Stewardship Council:

The Marine Stewardship Council (MSC) has appointed Eric Critchlow as the new U.S. Program Director. Eric will be based in the MSC US headquarters in Seattle. He is a former vice president of Lusamerica Foods and has over 35 years in the seafood industry.

Leading a team to engage partners

Eric will be leading the MSC’s U.S program, including its commercial, fisheries and communications teams. Eric will also work closely with partners in the seafood industry, continuing to deepen MSC’s relationship with key partners in the US.

Brian Perkins, Regional Director Americas, said: “I am delighted to welcome Eric to the MSC as U.S. Program Director. Eric has a unique blend of skills and experience that will enable him to bring all stakeholders together towards a common goal of preserving our fishery resources for the future.”

Eric joined the team in June 2016 and will report to Brian Perkins, the Regional Director for the Americas.

Eric started in the commercial fishing industry as a troll salmon buyer and general production worker. He also worked with Ocean Beauty (Portland Fish) and North Pacific Seafoods as Vice President (VP) of Sales.

Eric Critchlow, U.S. Program Director, added: “I am thrilled to be joining the MSC at a very important time in the organisation’s history.  Given consumer consciousness and stewardship with their food purchasing habits and their desire for sustainable seafood, it’s imperative in my role to keep building alliances with our key partners in order to deliver on our mission and expand the MSC’s presence in the Americas and increase availability of MSC certified sustainable seafood across the region.”

The MSC in the Americas

Around half (53%) of fisheries in the USA and two-thirds (62%) of Canadian fisheries are engaged with the MSC program. Together these fisheries account for approximately 3.2 million metric tons of seafood caught every year. With the growth of the program in the Americas, MSC is moving toward having representatives available to fishery and commercial partners within more specific geographic areas.

MASSACHUSETTS: Marine Stewardship Council to host sustainability event

August 16, 2016 — WOBURN, Mass. — The Marine Stewardship Council’s Good Catch! campaign will make a stop in town 10 a.m.- 1 p.m. Aug. 27 at Whole Foods, 400 Cambridge Road, Woburn. Consumers will have an opportunity to win Whole Foods gift certificates while learning about sustainable fishing in New England and protecting the environment by purchasing sustainable seafood products.

New England consumers’ affinity for fresh seafood is renowned, and the region benefits from a concentration of certified sustainable fisheries, which work to protect fish stocks, ecosystems and local fishing communities; however, consumer awareness of the abundant sustainable seafood offerings from area sellers remains low.

The Marine Stewardship Council, an international nonprofit dedicated to safeguarding the seafood supply, launched the Good Catch! campaign to educate New England consumers about identifying sustainable seafood products. The campaign is hosting events at Whole Foods and Big Y grocery stores, which feature MSC at their fresh fish counters, in Massachusetts and Connecticut.

The MSC label on a seafood product means that it comes from a wild-catch fishery which has been independently certified to the MSC’s standard for environmentally sustainable fishing. More than 280 fisheries in over 35 countries are certified to the MSC’s standard.

“As consumers are developing greater awareness of their impact on the world, they are demanding more ways to validate that the products they buy support their values,” said Brian Perkins, MSC Americas regional director. “You should have confidence that what you are buying really is what it says it is and that it originates from a sustainable source. The blue MSC label ensures that the seafood was caught wild, using methods that don’t deplete the natural supply or come at the expense of other ocean life.”

Read the full story at Wicked Local Woburn

“Good Catch!” Campaign Bolsters New England’s Sustainable Seafood Businesses

August 10, 2016 — The following was released by the Marine Stewardship Council:

BOSTON — According to new independent research, seafood consumers in New England are significantly more likely than national consumers to purchase fresh fish at a seafood counter, 58 percent and 40 percent, respectively. New England consumers’ affinity for fresh seafood is renowned, and the region benefits from a concentration of certified sustainable fisheries, which work to protect fish stocks, ecosystems and local fishing communities. However, consumer awareness of the abundant sustainable seafood offerings from area sellers remains low. To address this, the Marine Stewardship Council (MSC), an international non-profit dedicated to safeguarding the seafood supply, will launch a campaign to educate New England consumers about identifying sustainable seafood products.

MSC will take its “Good Catch!” campaign directly to consumers this month with events at Whole Foods and Big Y grocery stores, which feature MSC at their fresh fish counters, in greater Boston, Springfield and Great Barrington, as well as at Green Fest and the Quincy Farmers Market.

“As consumers are developing greater awareness of their impact on the world, they are demanding more ways to validate that the products they buy support their values,” said Brian Perkins, MSC Regional Director – Americas. “You should have confidence that what you are buying really is what it says it is and that it originates from a sustainable source. The blue MSC label ensures that the seafood was caught wild, using methods that don’t deplete the natural supply or come at the expense of other ocean life.”

IMPACT ON LOCAL FISHING INDUSTRY: The fishing industry – at the heart of many New England communities – has seen first-hand the consequences of unsustainable fishing. Sustainable fisheries in New England, and globally, are the most important players in addressing these problems. The MSC certification program helps these fishing communities prove to the marketplace that their seafood supplies are healthy. In New England, the US Atlantic sea scallop; Maine Lobster; US North Atlantic swordfish; US Atlantic spiny dogfish; US Acadian, redfish, pollock and haddock fisheries are MSC certified.

“The fishing industry is vital to New England’s economy, and operating them sustainably ensures that our industry will continue for generations to come,” said Doug Feeney a commercial fisherman and member of the Cape Cod Fisherman’s Association. “Consumers want to know that the seafood they buy is responsibly sourced – MSC certification allows us to let local shoppers know that what they’re buying really does come from our sustainable sources.”

Consumers wishing to learn more about sustainable seafood can look for the MSC booth throughout August outside Whole Foods stores in the Boston area, Big Y stores in Springfield and Great Barrington, Green Fest, and the Quincy Farmers Market. Visit msc.org/goodcatch for information.

“By purchasing seafood that they know comes from a sustainable source, consumers help protect our oceans and ensure that seafood can be enjoyed for many generations to come,” said Perkins. “They have the power to impact the health of the ocean and the continuation of the fishing industry simply by the products they choose.”

About the Marine Stewardship Council (MSC): The Marine Stewardship Council (MSC) is an international non-profit organization. Our vision is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. Our ecolabel and certification program recognizes and rewards sustainable fishing practices and is helping create a more sustainable seafood market. The MSC ecolabel on a seafood product means that it comes from a wild-catch fishery which has been independently certified to the MSC’s science-based standard for environmentally sustainable fishing, and it’s fully traceable to a sustainable source. More than 280 fisheries in over 35 countries are certified to the MSC’s Standard. These fisheries have a combined annual seafood production of almost nine million metric tons, representing close to 10% of annual global yields. More than 20,000 seafood products worldwide carry the MSC ecolabel. For more information, visit www.msc.org.