SEAFOOD.COM NEWS [Seafoodnews.com] — November 15, 2013 — High Liner Foods has partnered with Frontier Central School District in Hamburg, N.Y. as part of a new promotion to raise awareness about sustainable and healthy seafood choices.
The event at Frontier Central High School on November 13 kicked off “The Sa-Weetest Promotion,” which gives K-12 school foodservice directors the opportunity to create in-school promotions that get students excited about High Liner’s Sa-Weet! Potato Crusted Seafood™ line of products.
High Liner Food’s Chef Marco Suarez demonstrated to students how to fillet a fish, along with various cooking methods. Students were served products from High Liner’s Sa-Weet! Potato Crusted Seafood line.
High Liner said its potato crusted line of seafood fits the standard under the Alliance for a Healthier Generation Guidelines and are also aligned with the USDA's whole grain guidelines for the 2014 school year.
In addition, the products are made from Alaska Pollock that have been certified sustainable by the Marine Stewardship Council (MSC).
“This is a great opportunity to educate our students that healthy and sustainable food can also be delicious. I’m sure that seeing a demonstration of fish being prepared from scratch will make an impression on many of them,” said Sue Birmingham, Food Service Director for Frontier Central Schools.
“Students today are more sophisticated when it comes to trying different cuisines. The Sa-Weetest Promotion is about bringing culinary-inspired recipes to school districts that meet the USDA’s healthier guidelines without sacrificing all-important flavor,” said Jim LaBelle, Vice President of Foodservice Marketing for High Liner Foods.
“MSC fully supports all efforts to bring once-frozen, certified sustainable seafood to school districts. This promotion led by High Liner Foods will go a long way toward making students aware of global environmental issues and how we can all be more responsible in our food purchases,” said Kerry Coughlin, Americas Region Director, Americas for MSC.
Frontier Central High School is the first school to participate in the Sa-Weetest Promotion.
This story originally appeared on Seafood.com, a subscription site. It is reprinted with permission.