Sustainable seafood is no flash in the frying pan. All across the United States, supermarket operators and the companies that supply them are rolling out stringent programs to ensure that the product they offer green-minded consumers is as eco-friendly as possible. Aiding the retailers in their fishy endeavors are several well-regarded nonprofit certification organizations that work with trading partners to encourage sustainable fishing and sourcing practices.
Minneapolis-based Target Corp. made big waves in October when it pledged to sell only sustainable, traceable fresh and frozen seafood products by 2015 as a result of a partnership with Santa Cruz, Calif.-based FishWise.
Springfield, Mass.-based Big Y also recently adopted the Marine Stewardship Council's (MSC) chain of custody certification for its fresh seafood counters. The London-based council's distinctive blue ecolabel now appears in the retailer's fresh seafood cases to help customers identify MSC-certified wild-caught product.
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