WASHINGTON, July 26, 2010 – Oceana, the world’s largest international conservation organization focused solely on protecting and restoring the world’s oceans, announced today its partnership with Discovery Channel’s Shark Week, which premieres Sunday, August 1 at 9 p.m. ET/PT.
“Sharks deserve widespread attention not only because they are fascinating but also because they are in terrible trouble – each year industrial fishing kills more than 100 million sharks a year ,” said Andy Sharpless, CEO of Oceana. “We applaud Discovery Channel’s efforts to make Shark Week’s millions of viewers know about the threats to sharks, and the need for better policies to protect sharks.”
Discovery is helping Oceana educate the American public about the plight of sharks – and what people can do to help – through blogs, social media outlets and public service announcements that will air each night during primetime. Viewers can look for a PSA for Oceana featuring Craig Ferguson, host of the Late Late Show with Craig Ferguson.
Read the full press release at Oceana.com