For months, Greenpeace publicly campaigned to pressure Trader Joe's to adopt sustainable seafood purchasing policies throughout all of their stores.
Greenpeace applauds the supermarket chain for finally seeing the light and working towards sustainable seafood policies that will help save the oceans and put an end to destructive fishing practices.
Prior to this announcement, Trader Joe's came in 17th out of the 20 stores evaluated in Greenpeace’s analysis of seafood sustainability policies at major supermarket chains. That was the worst ranking attained by any national chain.
Trader Joe's felt the heat from Greenpeace’s mock website (www.traitorjoe.com), relentless phone calls from supporters, thoughtful karaoke songs from shoppers and in-store demonstrations and questions to store managers from activists across the country.
Read the complete story at Greenpeace.