May 5, 2026 — Seafood is underperforming in e-commerce but still has huge potential for growth, according to new reports.
According to the Digital Engagement Transforms Grocery Shopping 2026 report, conducted by FMI – The Food Industry Association and NielsenIQ, only 8.2 percent of total seafood sales are made online, versus 43.3 percent of health and performance product sales and 27 percent of coffee sales, for example.