August 16, 2016 — WOBURN, Mass. — The Marine Stewardship Council’s Good Catch! campaign will make a stop in town 10 a.m.- 1 p.m. Aug. 27 at Whole Foods, 400 Cambridge Road, Woburn. Consumers will have an opportunity to win Whole Foods gift certificates while learning about sustainable fishing in New England and protecting the environment by purchasing sustainable seafood products.

New England consumers’ affinity for fresh seafood is renowned, and the region benefits from a concentration of certified sustainable fisheries, which work to protect fish stocks, ecosystems and local fishing communities; however, consumer awareness of the abundant sustainable seafood offerings from area sellers remains low.

The Marine Stewardship Council, an international nonprofit dedicated to safeguarding the seafood supply, launched the Good Catch! campaign to educate New England consumers about identifying sustainable seafood products. The campaign is hosting events at Whole Foods and Big Y grocery stores, which feature MSC at their fresh fish counters, in Massachusetts and Connecticut.

The MSC label on a seafood product means that it comes from a wild-catch fishery which has been independently certified to the MSC’s standard for environmentally sustainable fishing. More than 280 fisheries in over 35 countries are certified to the MSC’s standard.

“As consumers are developing greater awareness of their impact on the world, they are demanding more ways to validate that the products they buy support their values,” said Brian Perkins, MSC Americas regional director. “You should have confidence that what you are buying really is what it says it is and that it originates from a sustainable source. The blue MSC label ensures that the seafood was caught wild, using methods that don’t deplete the natural supply or come at the expense of other ocean life.”

Read the full story at Wicked Local Woburn