February 20, 2024 — An introductory meeting was enough for a little-known Canadian group with links to the founder of outdoor clothing retailer Patagonia to initiate a partnership giving it first crack at revolutionizing the salmon farming industry in the US state of Washington.
Nova Scotia-based Sustainable Blue left that meeting, in January 2023, with agreement to draft a Letter of Intent (LOI) to develop the first land-based salmon farm in the state, according to multiple emails and documents obtained by IntraFish.
Just three months later, Washington State Commissioner of Public Lands Hilary Franz – a key decision-maker on aquaculture policy in the state, and a participant in that meeting – announced the partnership to the public.
The unusual speed of the deal between Sustainable Blue and Washington’s Department of Natural Resources (DNR) has raised questions among established aquaculture companies, several of which say they were excluded from the selection process or consulted only after the LOI was signed.
The agreement has also invited scrutiny of the relationships between Franz, Patagonia and a non-governmental organization by the name of Wild Fish Conservancy, each of which has campaigned on different fronts against farming salmon in netpens.
This month, Franz was a keynote speaker in Reykjavik at the launch of Patagonia’s new film, “Laxaþjóð: A Salmon Nation”, which is part of a campaign to end netpen salmon farming in Iceland.