Saving Seafood

Seafood companies step up to help COVID-19 relief and recovery efforts

April 13, 2020 — Seafood companies across the United States have stepped up with donations of food, personal protective equipment, soap, and other items in response to the coronavirus crisis that is gripping the nation.

Sealaska, Bumble Bee, Tampa Bay Fisheries, Handy Seafood, Verlasso, and Diversified Communications are just a few companies in the seafood industry that have made efforts to help their communities in the ongoing health crisis that has killed more than 20,400 citizens, sickened half-a-million, and left practically the entire country with limited access to food and other necessities of life.

Read the full story at Seafood Source

Mom-focused seafood marketing campaign delivers healthy returns in US

May 30, 2019 — Soon after a U.S. pediatric doctors’ group said that children need to eat more seafood, the Seafood Nutrition Partnership (SNP) delivered some hopeful news for the cause, confirming that its recent marketing campaign targeted at mothers was highly successful.

In partnership with seafood suppliers such as Starkist, Trident, Bumble Bee, and Verlasso, the coupon and digital campaign that ran for eight weeks during Lent generated a 300 percent return on investment, SNP said. The organization’s investment of USD 100,000 (EUR 90,000) produced approximately USD 300,000 (EUR 269,000) in sales growth, SNP President Linda Cornish told SeafoodSource.

Notably, sales of seafood in supermarkets in Indianapolis, Indiana, where the pilot campaign took place, rose 2.4 percent during the promotional period. Frozen finfish soared more than 11 percent, far outperforming national sales growth of less than 3 percent, according to SNP.

“We surveyed local moms and poured over a lot of data to really understand the audience. We found that Indy-area moms like seafood and they want to eat it more, but they didn’t think their families would eat it,” Cornish said.

Read the full story at Seafood Source