Saving Seafood

Seafood Icon, Northern Wind® to Introduce Its New Rebranded Captain’s Call Scallop Product Line at Seafood Expo North America

March 6, 2018 — NEW BEDFORD, Mass. — The following was released by Northern Wind:

Northern Wind, an industry leader as a direct off-loader, processor and distributor of fresh and frozen scallops announced today it will be unveiling its new rebranding of its iconic Captain’s Call product line at Seafood Expo North America. The new identity includes a new brand logo, 1 lb. retail bag, 5 lb. foodservice bag, 5 lb. foodservice box and a 8 lb. fresh container. The rebranding also includes new product sell sheets and shipping boxes. Northern Wind has recently concluded a complete company wide rebranding that will be showcased at Seafood Expo North America that better reflects the many recent changes the company has undergone as well as its vision for the future.

Captain’s Call Scallops signify the most prized item…the best of the fisherman’s catch. That’s why Northern Wind named these scallops Captain’s Call; for all of those hard-charging seaworthy captains who make them their #1 choice. The new logo signifies that and is proudly displayed front and center in the re-designing of the packaging for both the retail and foodservice product lines.

“We wanted our new Captain’s Call brand identity to reflect our leadership position within the industry and our commitment to be the very best at what we do for our customers,” said George Kouri, CEO of Northern Wind.

Founded in 1987, and headquartered on the historic New Bedford, Massachusetts waterfront, Northern Wind’s state-of-the-art facility is certified by the U.S. Department of Commerce Seafood Inspection Program for packing of USDC Grade A Fresh and Frozen Scallops. Northern Wind was the first in the nation to receive Fair Trade™ Certification and during the 2017-18 fishing season purchased over 1 Million pounds of Fair Trade scallops. In addition, Northern Wind’s start-of-the-art processing facility is BRC and MSC certified.

Northern Wind offers a variety of different graded scallops under the Five Star Premium, Mariner’s Choice and Sea Spray brands. Northern Wind has seen explosive growth during the past three years increasing their market share among leading chain restaurants and through the mainstream supermarket channel.

As a direct off-loader of scallops, Northern Wind never compromises on the quality and safety of their scallops. Northern Wind’s state-of-the-art facility is the most advanced in the industry and was designed to meet today’s manufacturing regulatory demands, quality control and product traceability to ensure years of future growth.

“The past three years has been an exciting time for Northern Wind. Our customers now realize that they can capitalize on the scope and depth of our capabilities, which in turn has increased the demand for our products. This has directly led us to make new hires, implement our new branding and position us for future growth,” added Ken Melanson, Founder & Chairman of Northern Wind.

For 30 years, Northern Wind has earned its reputation for providing its customers with only the freshest All natural, wild caught and fleet harvested from the icy pure waters of the North Atlantic. Northern Wind is a member of the American Scallop Association and provides its customers with the freshest seafood products that have been responsibly harvested using sustainable and environmentally friendly practices.

Read the release here.

 

New Bedford scallop business celebrating 30-year anniversary in Boston

March 6, 2018 — Fresh and frozen scallop processor and distributor Northern Wind is celebrating its 30-year anniversary in 2018, a testament to the fortitude of the fast-growing business, according to a recent company announcement.

Based out of New Bedford, Massachusetts, Northern Wind was founded in 1987 by Ken Melanson and Michael Fernandes and has since established itself as one the fastest growing seafood processing and distribution companies in the United States. The company sells scallops and seafood to customers worldwide and prides itself as a leading provider of “the freshest seafood products that have been responsibly harvested using sustainable and environmentally friendly practices.”

The last three decades have seen Northern Wind build strong relationships throughout New England and around the globe, and have helped the company embrace its identity as a top direct-off loader, processor and distributor of fresh and frozen scallops, said Melanson, founder and chairman of the company.

“Over the last 30 years, Northern Wind has not only remained strong throughout many economic ups and downs, but we’ve grown the business and we now serve well over 500 customers across the globe,” Melanson said. “First, our expertise at delivering top quality, responsibly sourced and sustainable scallops and fresh seafood is paramount in our success. Secondly, is our employee’s hard work and dedication to providing superior customer service which has enabled us to attract and retain hundreds of loyal customers.”

Northern Wind deals in fresh and frozen scallops as well as Ahi tuna, North Atlantic lobster, monkfish, headfish, skate and value-added seafood offerings. The business’s 70,000 square foot state-of-the-art facility is certified by the U.S. Department of Commerce Seafood Inspection Program for packing of USDC Grade A fresh and frozen scallops, and also bears stamps of approval from the Marine Stewardship Council and BRC.

Read the full story at Seafood Source

 

Seafood Icon Northern Wind® Celebrates Its 30th Anniversary in Business

February 16, 2018 — NEW BEDFORD, Mass. — The following was released by Northern Wind: 

Northern Wind, an industry leader as a direct off-loader, processor and distributor of fresh and frozen scallops is proud to announce that the company is celebrating its 30th year in business. Since its founding in 1987 by Ken Melanson and Michael Fernandes, Northern Wind has established itself as one of America’s fastest growing seafood processing and distribution companies, providing its customers with a wide variety of premium scallops and seafood from across the globe. Northern Wind prides itself in providing their customers with the freshest seafood products that have been responsibly harvested using sustainable and environmentally friendly practices. With three decades of business relationships throughout New England and across the globe, Northern Wind is a top direct-off loader, processor and distributor of fresh and frozen scallops.

“Over the last thirty years, Northern Wind has not only remained strong throughout many economic ups and downs, but we’ve grown the business and we now serve well over 500 customers across the globe,” said Ken Melanson, Founder & Chairman of Northern Wind. “First, our expertise at delivering top quality, responsibly sourced and sustainable scallops and fresh seafood is paramount in our success. Secondly, is our employee’s hard work and dedication to providing superior customer service which has enabled us to attract and retain hundreds of loyal customers.”

Northern Wind’s seafood products include fresh and frozen scallops, Ahi tuna, North Atlantic lobster, monkfish, headfish, skate and value-added seafood offerings. Northern Wind’s 70,000 square foot state-of-the-art facility is certified by the U.S. Department of Commerce Seafood Inspection Program for packing of USDC Grade A fresh and frozen scallops. Northern Wind was the first scallop producer in the nation to receive Fair Trade™ Certification and during the 2017-18 fishing season purchased over 1 Million pounds of Fair Trade scallops. In addition, Northern Wind’s start-of-the-art processing facility is BRC and MSC certified.

The company has also launched a new line of high quality premium scallops under the Five Star Premium Scallop brand name which was introduced at last year’s Seafood Expo North America in Boston, Ma. The company has also redesigned its Captain’s Call, Mariner’s Choice and Sea Spray scallop product lines to better portray Northern Wind’s leadership position in the seafood industry.

“The first 30 years have been an incredible ride. We’ve been blessed to have employees who are dedicated to quality and providing excellent customer service. I can’t wait to see what the next 30 years bring,” stated Michael Fernandes, Founder & President of Northern Wind.

Since the beginning, the Northern Wind team has always dedicated themselves to consistently supplying their customers with the highest quality seafood products and providing them with superior customer service and competitive prices.

View the release in its entirety here.