August 19, 2025 — A different kind of sweet treat is trending on social media — and it starts with a popular piece of seafood.
Clips of gleaming, lacquered, deep reddish-pink filets of candied salmon are cropping up across TikTok, as users share videos of themselves tasting what they call a protein-packed snack that strikes a perfect balance of sweet and savory. The version drawing the most attention is from Idaho-based brand Solovey Kitchen.
Because making candied salmon from scratch is a labor-intensive process, it’s no surprise most users are buying it — though the trend has inspired some to try their hand at homemade batches.
Demand has surged so dramatically that Solovey Kitchen now notes on its website: “Due to the unusually high volume of orders we’ve received over the past few days, our processing time has been adjusted to 3–5 weeks.”
While the brand is at the center of the current candied salmon craze, it didn’t invent the dish. Far from it — this sweet, smoky specialty has a rich history worth highlighting amid its moment in the spotlight.