August 27, 2018 — Anti-seafood advertising messages in a few U.S. and Canadian cities are gaining attention this summer – positive, negative, and humorous.

Timed before major summer seafood festivals, the People for the Ethical Treatment of Animals (PETA)-sponsored billboards express the individuality of crustaceans. For example, the current billboard displayed in Baltimore, Maryland, which includes an image of a Maryland blue crab, states: “I’m me, not meat. See the individual. Go vegan.”

The billboard, near Baltimore’s Inner Harbor and several seafood restaurants such as Phillips Seafood, McCormick & Schmick’s, and The Oceanaire Seafood Room, will be in place for the Baltimore Seafood Festival on 15 September.

In late July, PETA posted ads with the same message: ”I’m ME, Not MEAT. See the Individual. Go Vegan,” along with the image of a Maine lobster, on the concourse in the Portland International Jetport. The ads are near several airport restaurants, including Linda Bean’s Maine Lobster Cafe, which sells live lobsters.

A previous PETA investigation of Linda Bean’s Maine Lobster revealed that live lobsters were “impaled, torn apart, and decapitated – even as their legs continued to move,” PETA said in a statement.

Read the full story at Seafood Source